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Tambourine Shares - It’s Valentine’s Day: What Are Hotel Marketers Loving?
February 14, 2018
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about… here are the 7 things...
The Best Western River North Hotel Sees 300% Increase in Revenue with New Progressive Web App
February 12, 2018
A Case Study on Delivering the Best Mobile User Experience on the Web.
Denver, CO - Brewer Digital Marketing, announces the launch of Best Western River...
PR and Visibility for Your Start Up: Making the Right Moves
January 25, 2018
By Michael Frenkel, MFC PR
Having worked with dozens of start up companies in the hospitality space, I get the question all the time: How do you allocate...
10 Most Influential Hospitality Trends and Insights to Start 2018
January 8, 2018
Jump start the year with our round up of the top trends and insights shaping the hospitality industry right now.
1. The hotel industry's automated...
TripAdvisor and Google Going Opposite Directions?
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor’s Instant book disaster or that Google...
Art as A Marketing Strategy for Hotels – Infographic
January 3, 2018
The Importance of Data Transparency in Hotel Marketing
December 27, 2017
By Tris Heaword
Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency.
10 Secrets for Stellar Email Opens & Click-Throughs
December 5, 2017
Best Practice Guide for Hotel Digital Marketers
Emails are the first, and often the last contact guests have with your hotel. The impact is the same as...
5 Ways AI Is Transforming Hotel Marketing
November 22, 2017
Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized...
5 Things Hotel Marketers Are Thankful for This Thanksgiving According to Tambourine
For most, Thanksgiving is a time for football, traveling to see relatives and diet-busting feasts.
It’s also the time of year we ask clients, colleagues...
[Infographic] Classic Resorts Nets a New Channel of Travelers by Launching Advocacy with Flip.to
November 16, 2017
Classic Resorts are getting introduced to their best audience yet at a scale, quality and value that's unmatched
Orlando, FL — November 16, 2017...
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
October 19, 2017
Hotel digital marketing requires an increasingly hard-to-find skillset.
If you want to be successful in the hotel business, it’s now mandatory that you...
How Much Should I Spend on Paid Search for My Hotel?
Lisa McCreary | GCommerce Solutions | Search Marketing Manager
We get this question all the time from prospective clients and new clients and it’s also...
Your Wine List Is Too Long
October 18, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com)
One of the fundamental marketing principles I abide by is: Keep It Simple Stupid. While that fourth...
5 Travelling Trends to Consider for Your 2018 Marketing Campaign
October 17, 2017
London UK/Spokane WA - October 17, 2017 - When it comes to marketing a hotel business you’re in for some tough competition. Being aware of the wider...
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
October 6, 2017
Hotel marketing costs are affecting profitability more than ever.
With profit growth slowing in the lodging industry, the focus among hoteliers is now...
All Forces That Do Not Respect the Law Become Tyrannical
September 27, 2017
By Georges Panayotis
Today, a major part of distribution and commercialization is in the hands of the Web giants. The advent of Internet has turned away...
Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing
September 25, 2017
When done correctly, it’s especially effective because it focuses on attracting and engaging the traveler without underestimating their knowledge and...
Are Hotels Coveting only Half of the Millennial Market? Part Two
September 21, 2017
By David M. Brudney, ISHC, Founder and Principal, David Brudney & Associates
Part I dealt with understanding the millennials and their mindset - - now...
Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics.
From “look-to-book,” to unique visitors, to sentiment scores, to...