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Tambourine’s Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales
February 16, 2018
Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and...
Tambourine Shares - It’s Valentine’s Day: What Are Hotel Marketers Loving?
February 14, 2018
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about… here are the 7 things...
Tambourine Shares Five Marketing ‘Gotchas’ When Rebranding Your Hotel
February 7, 2018
Hotel rebranding requires more than pretty pictures…
Successfully rebranding a hotel isn’t usually as simple as just putting up a new sign...
Tambourine Shares Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)
January 24, 2018
Sometimes, one of the greatest obstacles to successful hotel marketing lurks within your own office…
Staff turnover, especially when it’s...
Tambourine Presents DOSM Checklist for 2018
December 27, 2017
15 essential activities for hotel sales and marketing leaders
We work with a lot of DOSMs across a wide variety of properties of all sizes in many countries....
Tambourine Shares The Official Gift Guide for Hotel Marketers
December 20, 2017
Forget the silly gadgets and fancy chocolates!
Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays…...
Tambourine Shares: What’s Scaring Hotel Marketers this Halloween?
October 31, 2017
Back by popular demand….for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what they’re...
Tambourine Shares: Win More Group Business by Being a Good Loser
October 27, 2017
Welcome to the Friday Freebie!
Each week we share one, FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and...
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
October 19, 2017
Hotel digital marketing requires an increasingly hard-to-find skillset.
If you want to be successful in the hotel business, it’s now mandatory that you...
Tambourine Shares We’re Using the Wrong Message to Fight OTAs
October 10, 2017
Looks like we might have been going about this all wrong.
The thought that a guest’s primary travel concern is saving money is an assumption that needs...
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
October 6, 2017
Hotel marketing costs are affecting profitability more than ever.
With profit growth slowing in the lodging industry, the focus among hoteliers is now...
Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics
September 21, 2017
Unfortunately for hotel marketers, our industry is drowning in metrics.
From “look-to-book,” to unique visitors, to sentiment scores, to...
Tambourine Shares Losing Focus: Six Things Hotel Marketers Should Avoid
September 8, 2017
Hotel marketers face endless daily distractions. As a hotel marketer, it’s fairly easy to lose focus.
You can spend countless hours each day doing...
The Secret Weapon Page on Your Hotel Website – Tambourine Insights
September 1, 2017
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic.
Why is that?...
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
July 19, 2017
Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments...
Use FOMO to Create Urgency in the Booking Process
June 16, 2017
Create a sense of urgency and “fear of missing out” (FOMO) to nudge people to book faster.
People feel more compelled to buy if they believe...
Tambourine Shares Father Knows Best: Three Hotel Marketing Lessons From Dad
June 14, 2017
While Mom gets a lot of the credit for imparting life lessons, it’s time for fathers to be acknowledged for their own wise insights.
In honor of...
The New Supply Threat: How Hotel Sales Teams Are Fighting back…
June 8, 2017
Hotel group sales teams have upped their game to counter a glut of new supply in many markets.
The opening of a shiny, new hotel in the market can make even...
Tambourine Shares Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now
May 24, 2017
Hotel marketing has never been so cluttered and noisy.
Every week it seems as if there is something new and important competing for your attention and causing...
Do Hotel Sales Teams Have a New Secret Weapon?
May 17, 2017
Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business.
Marketing automation technology is one...