A New Look for a Historic Chicago Hotel’s Website
September 12, 2017 8:57am
The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new addition to the Autograph Collection, they were in need of an online identity as unique and stunning as their hotel. The Blackstone teamed up with HEBS Digital to create a superior, revenue-driving website that showcases all of the exceptional features of this breathtaking property.
The new responsive website includes:
The Blackstone’s fully responsive website follows many current design and content trends. Streamlined visual navigation, minimalist design, and visual cards work together to create a compelling story seamlessly across devices. With the knowledge of these trends and through the thorough study of the hotel’s brand guidelines, HEBS Digital crafted a website that is not only visually captivating, but also revenue focused.
Powering this modern in design and its merchandising capabilities is HEBS Digital’s award-winning, proprietary smartCMS® Website Technology Platform. The smartCMS® drives direct bookings via its more than 30 revenue-generating modules and has deep connectivity with the hotel’s Marriott booking engine.
Take a look at The Blackstone’s new website, and click here to view more cutting-edge websites built and designed by HEBS Digital.
smart personalization engine
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.
Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.
A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.
HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.
The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings
Your Top 10 Digital Marketing New Year's Resolutions
Mariana Safer of HEBS Digital to Be Honored at HSMAI's 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality
A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance
Bin Majid Hotels & Resorts Enters Distribution Agreement With SiteMinder
Modus Hotels Selects Vertical Booking CRS for Enterprise-Level Hotel Distribution Across Their Entire Portfolio
HEBS Digital’s Sister Company, Serenata IntraWare, Voted World’s Leading Hotel CRM Technology Provider by the World Travel Awards 2017
HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative
A New Fort Collins Destination Shines on The Elizabeth Hotel’s Custom Website
HEBS Digital’s “Closing the Loop on the Travel Journey” Article Featured in The Hotel Yearbook 2018 – Technology
HEBS Digital Launches A New Website for Loews Hotels, Bringing their Signature Luxury Experience to Life with Stunning Design & Innovative Technology
Pegasus Solutions Unveils New Intelligent Booking Engine at World Travel Market 2017
North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
TravelClick Expands Strategic Business Intelligence Relationship with Hyatt
HEBS Digital Guarantees Hoteliers a Boost in Direct Bookings with a 40% Website Conversion Rate Uplift
HEBS Digital Awarded Nine Travel Weekly Magellan Awards for its Website Design & Technology Solutions Built to Boost Customer Engagement and Direct Bookings
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
Please login or register to post a comment.