HeBS Digital "Pay-As-You Go" Model Helps Hoteliers Accommodate Website Design in their 2016 Budgets
November 3, 2015 10:56am
Summary: The industry’s leading digital technology, full-service hotel marketing and website design firm announces a “Pay-as-you-go” model (Monthly Payment Plan) to help hoteliers fit website design into their 2016 marketing budget.
HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm is now offering a “Pay-as-you-go”payment model (Monthly Payment Plan) for website design packages to help hoteliers accommodate a much-needed website design in their 2016 digital marketing budgets.
HeBS Digital understands that when it comes time to prepare the 2016 budget, many hoteliers may lack the capital funds (CAPEX) - traditionally the first to be cut - to invest in a much-needed website redesign and technology upgrade. As this is a critical component of the 2016 budget needed to build incremental direct revenues, shift share from the OTAs and outpace the competition, a subscription model gives hoteliers the flexibility to pay in the form of a low monthly payment plan. This also allows them to allocate the cost in their operational expenses (OPEX) instead.
HeBS Digital’s Website Design Packages start at $680/month (based on Professional Package and 36-month commitment), and vary depending on length of term and package components.
The typical Website Design Package Includes:
HeBS Digital Website Design Packages are fully supported by our award-winning digital consulting, marketing and technology services to maximize the website’s revenue production and help the property with occupancy and seasonal business needs:
“Despite a booming economy, OTA market share has substantially shifted in favor of the OTAs. In 2016, hoteliers must make it their highest priority to invest in digital technology that will allow them to recapture market share and implement a full-blown merchandising strategy to engage users and drive bookings,” said Max Starkov, President & CEO of HEBS Digital. “HeBS Digital is here to help make it easier for more hoteliers to implement a ‘Direct is Better’ strategy, with a new package option that gives hoteliers the flexibility they need to fit a much-needed new website into the 2016 budget and market plan.”
Hoteliers should upgrade a hotel website that is two or more years old, does not offer responsive or adaptive design, does not support dynamic content personalization or dynamic rate marketing, or does not have state-of-the-art merchandising and reservation abandonment prevention capabilities. The property website should be powered by an advanced Content Management System, such as the award-winning smartCMS, which offers complete control over the property website and serves as the foundation for reservation-driving marketing strategies.
Click here to read more about HeBS Digital’s website design, technology and digital marketing plans.
Tags: hebs digital,
hotel website design,
content management system
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or email@example.com.
Contact: Sara O’Brien
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