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Summary: HeBS Digital President & CEO Max Starkov will address the most effective ways to utilize real-time data to engage potential guests, de-commoditize hotel inventory and sell on value via the direct online channel at Smart Travel Analytics North America 2016 in Atlanta this February.

NEW YORK – January 26, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, will present effective ways to utilize real-time data to engage potential guests, de-commoditize hotel inventory and sell on value via the direct online channel at the Smart Travel Analytics North America 2016 conference in Atlanta on February 1, 2016.

Max Starkov, President & CEO of HeBS Digital, will speak during one of the opening keynote sessions titled: “Real-time Data Vs Big Data: Effectively Utilize the Most Valuable Data at Your Disposal to Get Closer to Your Customer and Drive Higher Revenues.” The session will cover topics such as:

  • Dynamic personalization: using demographics and past guest behavior to customize website promotions and content in real time
  • Maximizing revenue and increase conversions by targeting key customer segments (transient business, leisure travelers, meeting and group planners, etc.) based on their previous buying behavior, geo and demographic data with highly relevant offers
  • Exploring how to engage potential guests with one-to-one marketing and pricing, de-commoditize your hotel inventory and sell on value as opposed to sell on price
  • Understanding the importance of aligning all functions of your organization to optimally use real-time data and predictive analytics

“Hoteliers know their property, their hotel product, their customers, and their destination better than any OTA” said Max Starkov, President & CEO of HeBS Digital. “Hoteliers should utilize this information and develop a digital marketing strategy to “own” their customers and website visitors and their “Digital destiny” as a whole. During my session I intend to show hoteliers how they can take advantage of the real-time data they already have, and utilize technology to customize content and apply it to their digital marketing strategy to stand out from the crowd and shift share from the OTAs to their own website.”

HeBS Digital is an industry leader in personalization with its award-winning smartCMS (Content Management System) technology. Featuring full content personalization capabilities and an industry-first Smart Personalization Engine application, hoteliers that partner with HeBS Digital can target property website visitors with personalized textual, visual and promotional content to boost conversions and maximize website revenues.

Smart Travel Analytics is North America's only data and analytics conference for travel executives. The event will take place February 1-2, 2016, in West Buckhead, Atlanta. Over the course of two days, experts will discuss how to use personalization to shift share away from the OTAs and drive revenue via the direct online channel. 

About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 300 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or


Contact: Mariana Mechoso Safer / 212-752-8186

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