Summary: HEBS Digital’s sister company, Serenata IntraWare, has been voted the World’s Leading Hotel CRM Technology Provider by the World Travel Awards as part of the 2017 competition. The World Travel Awards honors global leaders and innovators in the travel and hospitality industry.

New York, NY (December 28, 2017) – Serenata IntraWare, sister company to HEBS Digital and expert in CRM solutions, has been voted the World’s Leading Hotel CRM Technology Provider by the World Travel Awards for the third consecutive year. This award is voted on by industry experts and peers and recognizes Serenata as one of the foremost authorities on CRM technology in the world.

The World Travel Awards, now in its 24th year, honors the best achievements and innovations in the travel and tourism industries of the past year. HEBS Digital is excited to share in both the excitement and enthusiasm for Serenata’s industry-advancing accomplishments of the last 12 months.

Founded in 1996, Serenata empowers their impressive list of clients to enhance the guest experience before, during and after their stay. By putting valuable guest data to good use, Serenata is able to engage guests through their suite of CRM services, ultimately inspiring guest loyalty.

“Serenata is our partner in delivering the highest quality services to our global clients, and we couldn’t be prouder of this well-deserved recognition,” said HEBS Digital President and CEO, Max Starkov. “Congratulations to the whole Serenata team on this receiving this honor, yet again.”