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New York, NY (November 13, 2015) – HeBS Digital is proud to announce that Red Lion Hotel Corporation (RLHC) won the Gold Loyalty360 Award in the Best Technology & Trends category for its Hello Rewards guest recognition program. The Silver award went to Allstate and the Bronze went to Hilton Worldwide.

The RLHC’s Hello Rewards loyalty program web application, developed by HeBS Digital, offers a personalized and inspiring experience for Red Lion ‘Hello Rewards’ members. The web platform features responsive/adaptive design for the three screens, access to members-only unpublished rates, and past and future stay information counting down to a free night, all beautifully designed and dynamically controlled through HeBS Digital’s smartCMS.

Together, the Red Lion Hotels Corporation website and Hello Rewards technology platform deliver an insider experience for hotel guests, engage users like never before and improve overall merchandising, guest recognition and loyalty. Additional features of the platform include:

  • Real-time guest profile access via API integration with Seranata CRM
  • Profile Completion Percentage
  • Member Status Dashboard and Profile Management
  • Member-Only Promotions Module
  • Fully Integrated Analytics: for tracking of engagement with the portal website and effectiveness of associated campaigns
  • New Member Sign Up Analytics: enabled for tracking sources of new member registrations, allowing for automated campaigns to reach these groups with future marketing efforts
  • Pre-Login Content: about the program for potential members
  • Enhanced security and login management
  • Prompt for Trip Advisor Reviews: members have the opportunity to share feedback and post a review, verified through past reservations

“We appreciate our members from the very first time they enroll in Hello Rewards and we want to knowingly recognize them during every encounter they have with us,” said Bill Linehan, Chief Marketing Officer at RLHC. “The Hello Rewards technology platform supports this strategy, and it provides our members an engaging customer experience.  It is our mission to ensure each stay is meaningful for our guests, and each member receives perks during every stay.”

“Building one-to-one relationships with hotel guests and rewarding guests with personalized incentives is a mutual passion of Red Lion Hotels and HeBS Digital,” said Max Starkov, President & CEO of HeBS Digital. “Hotel brands like RLHC know far more about their guests than any OTA and should be the most effective promoters of their properties. With their strong merchandizing and personalization strategy now in place, Red Lion Hotels has already started drastically increasing conversion rates, building loyalty and maximizing website revenues from the direct online channel.”

About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 300 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

Contact: Mariana Mechoso Safer / 212-752-8186

About RLHC

Red Lion Hotels Corporation is a hospitality company primarily engaged in the franchising, ownership and operation of hotels. The company has more than 50 hotels system wide and also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company’s website at

About Loyalty360

Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. - See more at:

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