How to Maximize Your Hotel Renovation Investment with Online Marketing
After the dust settles, and the hotel renovation is complete, it is important to channel the excitement so new guests give your hotel a second look, and current customers have a fresh excuse to book a return visit.
Back to Basics: Search Engine Marketing
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
BHMA Appoints Jens Reichert as First Chief Development Officer
An industry veteran with more than 30 years of service, Jens has proven track record in the hospitality industry having held senior management positions across Asia Pacific, UAE, Africa and Europe.
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