B Hotels and Resorts Gets Unique Insight by Choosing MEETINGScope™ from UniFocus
June 8, 2015 10:25am
June 8, 2015, Dallas, TX. B Hotels & Resorts has now expanded its partnership with UniFocus to include MEETINGScope™. This fully customizable meeting planner solution will give the properties unique insight into the expectations, needs, and perceptions of the meeting/event planner. Chris Tompkins, COO of B Hotels & Resorts, says “Our brand is founded on establishing an emotional connection with every guest. That connection is totally based on someone’s feelings. Before making a decision on anything, the first question we asked ourselves is ‘What will the guest feel?’”
“One of the most desirable attributes for going with MEETINGScope™ is that this platform allows our company the opportunity to ask [the] planners questions in our ‘brand language’. Additionally, the planners get to express and share their feelings in our brand language. We greatly appreciate that we can customize and change our survey questions which ultimately reinforces our brand.” According to David Phillips, EVP Business Development of UniFocus, “MEETINGScope™ has always been a successful tool in assisting organizations wanting to better gauge the needs of meeting/event planners and drive additional revenue. We are pleased that B Hotels & Resorts recognizes this value and has expanded our relationship.”
Tags: b hotels & resorts,
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