Disruption Equals Opportunity for Tech Entrepreneurs, Says Cornell Panel
July 17, 2015 12:27pm
As they outlined the possibilities created by the cloud, roundtable participants examined the opportunities for entrepreneurs to break into established markets using mobile devices in remote and shared office spaces, streamlining documents and systems to prevent redundancy, and decreasing operating and switching costs while minimizing the need for established infrastructure.
Olsen cautioned that businesses must do more than just use the cloud. "We need to focus on adding value by more effectively using the cloud, making a difference by continuing to foster innovation and disruption, and remaining open to possibilities to adjust operations via cloud-based applications," she said. "Entrepreneurs and existing brands will also find ways to prosper globally by embracing mobile computing."
Roundtable participants noted that technology has supported the growing customer desire to have a personalized travel experience, and many tech-supported enterprises are disruptors that respond to consumers' desire for options as they travel. The group also pointed out that some companies, such as Chipotle, have created disruptive operational innovations that are not necessarily based on mobile technology. To counter the disruptions and re-emphasize their standing, brands can use market analytics to engage with customers. As mobile and cloud-based technologies develop, the hospitality industry will find ways to serve new market segments.
Tags: the center for hospitality research,
ornell university school of hotel administration,
Contact: Carol Zhe
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