Hotel Online Special
Report

Unirez Expands into Italy
Through Agreement with
Hotel Marketing Solutions

DALLAS, TX / Rome, Italy – (April 3, 2001)
–  Dwight Hendrickson, president and c.e.o. of Unirez, Inc., announced
today that it has signed a multi-year representation agreement with Hotel
Marketing Solutions (HMS). Headquartered in Rome, Italy, HMS will create
a national hotel network throughout Italy by providing innovative marketing
skills and management tools to service the hospitality industry.
Under the agreement, HMS will function as the
exclusive representative of Unirez in Italy. Unirez will provide its ASP
reservations technology, voice services and electronic distribution, both
GDS and Internet, to all of the HMS hotels. Additionally, all hotels will
be bookable through other major alternate distribution channels including
Travelweb (www.travelweb.com). Reservations also can be made to hotels
direct via their own proprietary Web site linked to the Unirez booking
engine.
“We are very excited to begin expanding our representation
network into Europe. Our original business plan called for us to begin
expansion in 2002, but due to our explosive growth and Europe’s interest
in leading-edge technology, the time is right for us to launch our expansion.
Our discussions with European hotels have shown that Europe is looking
for a new reservation services alternative, one that is browser-based and
provides a high level of functionality”, Hendrickson said. “The principals
of HMS have an excellent, long-standing reputation in the Italian hospitality
industry, and will provide Unirez clients with not only our technology
solution, but an unparalleled level of support and service throughout Italy.
”

Guido D’Ugo, HMS Partner, said he is delighted
at the opportunity to market Unirez in Italy. “Hotel Marketing Solutions
was created to provide hotels with the best marketing opportunities available
to the international hospitality industry. Unirez’s sophisticated, yet
‘user-friendly’ technology compliments our goal of creating quality and
efficient service to our growing network. We are very excited about this
new relationship, and strongly believe that Unirez’s innovative technology
will be a successful outlet in the Italian hospitality industry.”
Rodney Wise, Unirez executive vice president and
c.o.o. agreed. “Europe has embraced the Internet and is prime to take advantage
of the power of ASP technology. Our entire system runs globally via the
Internet, so any hotel with access to the Web has complete functionality.
In addition, our system’s ease of use will prove to be a huge competitive
advantage and contribute to our success with international hotels. HMS
has executed 12 reservation service agreements in their first month of
operation, which further validates not only the professionalism of HMS,
but the acceptance of the Unirez ASP system technology and services”.

Dallas-based Unirez is a leading provider of
reservations services and Application Service Provider technology to independent
hotel, resorts and chains.
Hotel Marketing Solutions, based in Rome, was
founded to provide leading-edge solutions for the Italian hospitality market.

Contact:
Dwight Hendrickson, President
UNIREZ, Inc.
dhendrickson@unirez.com
817-416-5800

Also See

Unirez
Signs as Exclusive Provider of Reservations Technology and Electronic Distribution
for All of Sceptre Hospitality Resources Hotels / Jan 2001