Advantage Hotels, Inc. CEO Patrick Mullinix and Q Hotels founder Vimal Patel bare all in honest give and take
August 27, 2020 – Austin, Texas – Patrick Mullinix, founder, president and CEO of Advantage Hotels, Inc., is one brand franchisor who is willing to face owners who are unhappy with their current licensing agreements and discuss the problematic relationship between franchisors and franchisees in the age of COVID-19.
“Fair franchising is back in the forefront. AHI is leading the way with our new controversial audio series,” said Mullinix, a 25-year veteran of hotel franchising.
Mullinix recorded a series of conversations with Vimal Patel, founder of Q Hotels in LaPlace, Louisiana, with a portfolio of branded assets that is struggling to survive the economic downturn caused by the coronavirus pandemic.
“The next six months will determine how many hotel owners survive,” said Patel, adding it’s imperative that brands realize the tenuous financial situation owners are facing and step up to offer solutions that will keep both franchisees and franchisors solvent in the COVID-19 era.
Advantage Hotels, Inc. (AHI), formed in June 2019, has spent the past few months revamping its franchise model to address the business needs of owners. The result is Build A Brand, a program that invites owners to create licensing agreements that best meet their business goals for today as well as tomorrow.
“We have to get ‘back to the future.’ Back to the golden age when franchisees were able to experience true success when partnering with a franchise,” said Mullinix, “Our company is based on trust, communication and relationships. Those attributes comprise the ethos of our company and make us uniquely different than the rest.”
Build A Brand is not a one-size-fits-all solution. It offers owners flexibility as they build a franchise agreement that meets their needs in their competitive markets. Recognizing that each property is unique, AHI offers short-term agreements as low as one year or lower monthly costs if exit windows are not needed. As an owner, you can choose from AHI’s comprehensive marketing program because you know what you need to succeed.
AHI is committed to working with hotel owners who strive to provide first-in-class guest service and promote all that’s good about travel.
To listen to the conversations between Mullinix and Patel, click here.
