HENDERSONVILLE, Tennessee—The U.S. hotel industry showed slightly higher performance from the month prior, but at overall low levels during August 2020, according to data from STR.
In a year-over-year comparison with August 2019, the industry recorded the following:
- Occupancy: -31.7% to 48.6%
- Average daily rate (ADR): -22.8% to US$102.46
- Revenue per available room (RevPAR): -47.3% to US$49.83
The absolute occupancy level was the lowest for any August on record in the U.S., but all three key performance metrics were up from July levels. Recent September weekly data shows occupancy just below 50% due to a slight decrease in demand.
Among the Top 25 Markets, Oahu Island, Hawaii, experienced the steepest drop in occupancy (-69.9% to 26.8%) and the largest decrease in RevPAR (-81.4% to US$42.13).
San Francisco/San Mateo, California, posted the steepest decline in ADR (-50.1% to US$123.23).
All of STR’s COVID-19 analysis can be found here.
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