New Boutique Hotel Brand Vib® Breaks Ground in Tempe, Arizona

Tempe, Arizona (December 10, 2020) – Best Western® Hotels & Resorts (BWHR) today announces the groundbreaking of its urban, upscale boutique brand, Vīb, in Tempe, Arizona. Vīb currently boasts 16 properties in the global pipeline, and Vīb Tempe will be joining locations in Springfield, Missouri; Bangkok, Thailand and Antalya, Turkey.

Located at 511 South Farmer Avenue, the 102-room Vīb Tempe will serve as BWHR’s corporate hotel, giving the global hospitality company a bigger footprint in its home state of Arizona. BWHR has been located in Arizona since 1966 with its Phoenix-based corporate office serving as the global headquarters for the organization. The development of Vīb Tempe is the latest example of the company’s commitment to enriching the state of Arizona with economic opportunities from employment to development.

“It is always a great honor to celebrate our rich heritage at Best Western Hotels & Resorts, and I am particularly proud to bring one of our newest boutique offerings to our home state of Arizona,” said David Kong, President and Chief Executive Officer for BWHR. “The hospitality industry has been stifled as hotels across the nation struggle to survive through the COVID-19 pandemic and development comes to a halt for many hoteliers. The groundbreaking of Vīb Tempe provides a beacon of hope for the hospitality industry both in the state and across the country.”

“The modern, urban feel of the Vīb hotel suits Tempe’s style. Congratulations to Best Western Hotels & Resorts on taking the bold step to move ahead with this project. The fall 2021 opening date positions Best Western Hotels & Resorts well for next year’s peak tourism season. We look forward to the grand opening,” said Tempe Mayor Corey D. Woods.

Vīb Tempe will offer city travelers and Tempe residents a stylish boutique experience. The upscale hotel will feature a modern lobby thoughtfully designed for collaborating with peers, using as a workspace for the day, or socializing after a local sporting event. The versatile public space can also flex to provide an extended lobby with flexible furnishings suitable for large events and functions. This innovative lobby design is intended to serve every guest need and provide both reasons to stay in and options for going out. The lobby bar provides the perfect hangout spot to indulge in crafted cocktails, light dining and espresso beverages. The hotel also includes a signature rooftop lounge offering guests a breathtaking view of downtown Tempe.

Home to Arizona State University, Tempe is the ideal location for this urban boutique hotel, providing guests with access to the best outdoor activities Arizona has to offer and some of the greatest dining and entertainment options in the state.

“We’re excited to bring our distinctive Vīb brand to Arizona and join the thriving Tempe community, where creativity and ingenuity are celebrated around every corner,” said Ron Pohl, Senior Vice President and Chief Operations Officer for BWHR. “We have hired Phoenix-based construction company GCON to help us bring this hotel to life, and together we are confident that Vīb will be a great fit in this incredible area.”

Every Vīb hotel is a tribute to customization, highlighting local offerings such as celebrated local attractions, activities and dining options through custom-crafted media walls that engage and inform the traveler. Tempe Vīb will also include a unique art installation on the adjacent walking path to bridge the community to the hotel.

Anticipated to open in September 2021, Vīb Tempe will offer additional amenities such as a state-of-the-art fitness center with interactive workouts, outdoor pool, and a multifunctional meeting space. Local, thoughtfully-sourced fresh food and beverage options will make this hotel a social destination for guests and locals alike.

For more information on the Vīb brand, please visit BestWesternDevelopers.com and Vib.BestWestern.com.