HENDERSONVILLE, Tennessee — July 9, 2021 — U.S. hotel occupancy dipped while average daily rate (ADR) was up from previous weeks and the comparable period in 2019, according to STR‘s latest data through 3 July.

 

27 June through 3 July 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 65.4% (-0.1%)
  • Average daily rate (ADR): US$135.35 (+5.8%)
  • Revenue per available room (RevPAR): US$88.51 (+5.7%)

 

While occupancy was down because of the holiday week, overall comparisons were more favorable because of low performance during the corresponding week from 2019. That week in 2019 was lower due to the 4th of July falling on a Thursday.

 

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Among the Top 25 Markets, Phoenix (+14.0% to 60.2%) and Detroit (+13.1% to 64.4%) saw the only double-digit occupancy increases over 2019.

San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-32.0% to 50.9%).

Miami reported the largest ADR increase over 2019 (+35.1% to US$219.60), while Phoenix saw the highest jump in RevPAR (+43.1% to US$66.11).

The largest RevPAR drops were in New Orleans (-45.3% to US$66.48) and San Francisco/San Mateo (-39.6% to US$80.13).

*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.

Industry recovery will be a key focus of the 2021 Hotel Data Conference. Click here for registration, with both in-person and virtual options available for STR’s 13th annual event in Nashville.