HENDERSONVILLE, Tennessee — July 29, 2021 — U.S. weekly hotel occupancy reached its highest level since October 2019, while room rates hit an all-time high, according to STR‘s latest data through 24 July.
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18-24 July 2021 (percentage change from comparable week in 2019*):
- Occupancy: 71.4% (-7.8%)
- Average daily rate (ADR): US$141.75 (+4.0%)
- Revenue per available room (RevPAR): US$101.24 (-4.2%)
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Historically, the middle weeks of July are the country’s highest occupancy weeks each year, and 2021 has been no different even as demand slows week to week.
ADR, while an all-time high on a nominal basis, comes in at a real value of US$136 when adjusted for inflation. That would be shy of the record from 2019. Both occupancy and ADR played a role in RevPAR reaching it highest level since July 2019 on a nominal basis.
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Among the Top 25 Markets, Tampa saw the only occupancy increase over 2019 (+2.9% to 78.5%).
San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-35.2% to 58.3%).
Miami reported the largest ADR (+52.0% to US$237.49) and RevPAR (+49.3% to US$183.66) increases over 2019.
The largest RevPAR drops were in San Francisco/San Mateo (-54.4% to US$97.93) and Washington, D.C. (-43.4% to US$69.86).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
Industry recovery will be a key focus of the 2021 Hotel Data Conference. Click here for registration, with both in-person and virtual options available for STR’s 13th annual event in Nashville.
