AUSTIN, Texas – August 24, 2021 – Thompson Austin and tommie Austin are pleased to announce the appointment of Serena McCabe as area director of sales and marketing. McCabe will be charged with driving top line sales, as well as overseeing marketing and partnerships in her new role at the two highly anticipated and adjoined hotels nestled in downtown Austin’s vibrant music and entertainment district. With more than 15 years of sales experience with a specialty in boutique and independent hotels catering to leisure, business and group travelers, McCabe will be an invaluable asset to the hotels’ success in both managing the sales team and serving as a Thompson expert, having been with the brand since May 2011.
“Serena possesses extensive boutique hotel industry experience and vast knowledge of the luxury travel sector,” says Nate Hardesty, managing director of Thompson and tommie Austin. “We could not think of a better leader to oversee our sales and lead initiatives to support Thompson Hotels’ and Hyatt’s global reputation of delivering sophisticated experiences to its discerning clientele.”
Prior to joining Thompson and tommie Austin, McCabe spearheaded the marketing and sales initiatives at Thompson Seattle, the brand’s first property in the Pacific Northwest where she quickly positioned the hotel as a top destination in Seattle’s celebrated attraction, dining and entertainment district. Before joining the Thompson team, McCabe worked for 12 years at prestigious properties in Northern California, including serving as director of group sales at the award-winning Carmel Valley Ranch in Carmel, Calif. where she led the team that increased group sales by 35%, amongst many other accomplishments. McCabe also worked with Carneros Resort in Napa, Calif. for seven years, leading the team through a successful launch upon opening in 2009.
“I could not be more thrilled to introduce the Thompson and tommie brands to the Austin community and its visitors,” says McCabe. “From our collaboration with noteworthy partners such as James Beard-nominated partners Chef Mashama Bailey and Johno Morisano to the new partnerships we are forging with beloved ATX brands such as Tecovas, MINERAL and Austin Detours, we are looking forward to delivering a unique playground and level of service for all that walk into our doors.”
With a commitment to connecting the hotels to the local community, McCabe is well placed to drive sales of the combined 422 rooms, suites, and residences, guest experience programs and over 10,000 square feet of meeting and banquet spaces providing a sophisticated setting for all from modern Texas brides to corporate groups.
McCabe graduated with a Bachelor of Arts degree in Political Science and Communications from the University of Washington in Seattle.
For more information about Thompson Austin or to make a reservation, please visit thompsonhotels.com/hotels/texas/austin/thompson-austin. To learn more or book a stay at tommie Austin, please visit tommieaustin.com.
