LONDON, UK — September 30, 2021 — Glasgow’s hotel occupancy on the books is nearing 90% for the UN Climate Change Conference in early November, according to data from Forward STAR, STR’s forward-looking benchmarking solution.
“As vaccination rates have risen, and international travel restrictions have eased, confidence has grown around major in-person events,” said Robin Rossmann, STR’s managing director. “The dates around the UN conference have stood out in our forward-looking data for quite some time, and levels have improved as we’ve drawn closer to the event with an improving pandemic situation. Provided there are no late setbacks, these dates in early November will be a huge win for Scotland’s hotel industry.”
Glasgow’s occupancy on the books sits between 87% and 89% from 1-11 November, then dips to 80% on the final day of the conference. Such levels mark a substantial increase compared with levels for the remainder of the year, which are trending well below 40%. Thanks to its proximity to the host market, Edinburgh is also capturing demand for the event period, with several days above 50%.
