Ferran Sanfelimon Appointed as Managing Director of The Asbury Collection
By Isabel Crowther|2021-10-06T14:14:46-04:00October 6th, 2021|
The Asbury Collection | October 06, 2021
Asbury Park, NJ – October 6, 2021 – The Asbury Collection has announced the appointment of Ferran Sanfelimon as Managing Director. Drawing upon more than 14 years of leadership experience at upscale independent and branded hotel properties across the U.S, Sanfelimon will now oversee all operations of Asbury Ocean Club, The Asbury Hotel, and Asbury Lanes  in the heart of Asbury Park, New Jersey.
Sanfelimon joins The Asbury Collection from Luxe Hotels, where most recently he served as General Manager of Luxe Life Hotel NoMad. Previously, he was the Manager Director/Asset Manager of Atlanta Ramada Plaza by Wyndham Atlanta Downtown & Conference Center, part of the Gansevoort Hotel Group. Sanfelimon’s extensive hotel leadership experience goes much further, including positions as Manager Director for properties of the Mark Geragos Hotels portfolio including Capri Southampton Hotel in New York, V Palm Springs Hotel and Pond Estate Luxury Retreat in Palm Springs, California, and Casa Tropicana Hotel in San Clemente, California, as well as General Manager of Liberty National Golf Club and Residences in Jersey City, New Jersey. Additionally, Sanfelimon served as a General Manager for Eurostar Hotels at the Exchange Hotel in New York, as well as The Dylan Hotel in New York, where Luxe Hotels honored him as General Manager of the Year in 2010.
Born and raised in Barcelona, Spain, Sanfelimon earned a Bachelor’s Degree in Hospitality Management, Tourism, Hotel and Travel from Barcelona University – CETT. He has also received multiple certifications in hospitality leadership from Cornell University and New York University. Sanfelimon relocated from Barcelona to New York City in 1999, and continues to reside there with his wife Clara and their beloved chocolate lab Bella.
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About The Asbury Collection
The Asbury Collection is the center of top-tier accommodations and entertainment in Asbury Park, NJ consisting of three properties including  The Asbury Hotel, Asbury Ocean Club, and Asbury Lanes. Opened in June of 2016, The Asbury Hotel is a hip 110-room hotel offering rock n’ roll energy, live music and custom-made furniture and design. Opened in 2019, Asbury Ocean Club is a luxurious 54-room hotel that offers world-class dining and spa experiences for guests and residents only. Asbury Lanes is a legendary concert venue, historic landmark, and vintage bowling alley attached to The Asbury Hotel and the newly reopened, Asbury Lanes Diner. The Asbury Collection is owned by iStar, a full-service real estate investment, finance, and development company, and managed by Denver-based Sage Hospitality Group. The Asbury Park, NJ properties are part of the Sage Independent Hotel Collection, a growing portfolio of more than 1,700 rooms as well as led by the expert team at Sage Restaurant Concepts, a Sage Hospitality Group Company, which operates more than 30 restaurants, bars and coffee shops in 11 states.
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