HENDERSONVILLE, Tennessee — January 7, 2022 — U.S. hotel average daily rate (ADR) reached an all-time weekly high, according to STR‘s latest data through 1 January.
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26 December 2021 through 1 January 2022 (percentage change from pre-pandemic comparable*):
- Occupancy: 54.3% (+10.7%)
- Average daily rate (ADR): US$157.91 (+15.1%)
- Revenue per available room (RevPAR): US$85.74 (+27.4%)
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Though the record-breaking ADR level was highlighted by luxury resorts, the Top 25 Markets reached almost US$200 in aggregate, led by Miami (US$455.31) and Oahu (US$411.47).
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Also, among those Top 25 Markets, Norfolk/Virginia Beach recorded the largest occupancy increase over the pre-pandemic comparable (+25.3% to 49.4%).
Phoenix registered the largest ADR increase (+36.9% to US$155.71).
The only RevPAR deficits were in San Francisco/San Mateo (-19.6% to US$82.18), Oahu Island (-10.6% to US$329.10), and New York City (-10.0% to US$185.07).
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*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
