ROCKVILLE, MD – March 17, 2022 – Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc., celebrated the official start of construction on its newest franchised property in California: the Cambria Hotel El Centro. Expected to open early next year, the four-story, 108-room hotel joins five other Golden State Cambria hotels, including the recently opened Cambria Hotel Calabasas and Cambria Hotel Napa Valley, and underscores the brand’s continued commitment to bring its locally-inspired, upscale offerings to more markets across the country.
To commemorate the development milestone, representatives from Choice Hotels and hotel developer Gafcon welcomed community members and local dignitaries, including Mayor Geoffrey Dale to a groundbreaking ceremony, where each expressed their excitement about the brand’s expansion into the Imperial community.
Located on the corner of Neckel Road and Highway 86, the new Cambria hotel will be situated in the heart of the Imperial County geothermal area, which contains approximately one-third of the world’s lithium supply. The hotel provides future guests with easy access to the area’s top employers, such as Berkshire Hathaway, General Motors and the Naval Air Facility El Centro – winter home to the U.S. Navy’s Blue Angels. The hotel also places guests near top area attractions, including the Alqodones Dunes, Anza Borrego Desert State Park, the Colorado River and the Imperial County Fairgrounds, and is also slated to be part of a mixed-used development with several restaurants and retailers.
“The groundbreaking of the Cambria Hotel El Centro perfectly illustrates what’s in store for the brand in 2022 and beyond: rapid development in the most sought-after locations that are ideally suited for business and leisure travel,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “While long celebrated for its agriculture-based economy, the Imperial Valley has been one of California’s fastest-growing areas for nearly a decade, attracting an influx of new businesses, industries and travelers to the region. Like all Cambria hotels, the Imperial Valley property will connect visitors to the city’s rich history and tradition, and we look forward to growing our West Coast portfolio with this addition.”
The Cambria Hotel El Centro will feature upscale amenities and approachable indulgences that appeal to modern travelers, including:
- Multi-purpose indoor and outdoor spaces for productive work or relaxation.
- Locally inspired design and décor, reflecting the unique personality of Imperial Valley and the surrounding community.
- Contemporary and sophisticated guest rooms, complete with design forward fixtures, abundant lighting and plush bedding.
- Immersive, spa-style bathrooms with Bluetooth mirrors.
- Onsite dining featuring freshly made food, local craft beer, wine and specialty cocktails, as well as to-go options.
- Multi-function meeting and event spaces.
- State-of-the-art fitness center and indoor pool.
The Cambria Hotel El Centro will be developed by Gafcon, Inc., a global multi-disciplinary development firm with more than three decades of experience spearheading some of California’s most prestigious development projects, including the AltaSea at the Port of Los Angeles, Seaport San Diego, and San Pedro Public Market.
There are currently almost 60 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, New York, New Orleans and Phoenix, with over 70 hotels in the pipeline. For more information on Cambria Hotels development opportunities, visit choicehotelsdevelopment.com/cambriahotels.
