BETHESDA, Md.–RLJ Lodging Trust (the “Company) (NYSE: RLJ) today announced the relaunch of Zachari Dunes on Mandalay Beach, a Curio Collection hotel by Hilton (“Zachari Dunes”) in Oxnard, California on October 1, 2022, as a 250-all-suite lifestyle resort, following a transformative renovation and brand conversion.
The property sits on an irreplaceable oceanfront location and is one of only two beachfront Hilton branded properties on the Pacific Coast. The company’s full scale reimagination and rebrand of the resort includes a complete transformation of all the Hotel’s spacious, multi-room suites, the vast majority of which are ocean facing. The grand arrival experience now greets guests with a fully renewed, light-filled lobby that draws on Southern California’s sunny weather that looks out over the new outdoor plaza. As you make your way outside, the enhanced communal public lounge area now features multiple fire pits and seating areas where guests can enjoy stunning ocean views and sunsets. As part of the complete reimagination of the resort, Zachari Dunes boasts the addition of multiple new food and beverage concepts; a gear rental shop; and expanded indoor and outdoor meeting and event spaces.
“We are thrilled with the transformative conversion of this resort into an upscale, lifestyle-oriented destination positioned to attract a wide range of travelers seeking a premium, yet authentic Coastal California experience,” commented Leslie D. Hale, President and Chief Executive Officer. “Zachari Dunes’ irreplaceable beachfront location, in close proximity to significant population centers of Southern California, ideally positions this resort style property to benefit from the growing leisure and group demand. With the strong demand trends we are seeing, we expect to outperform the +40% IRR we had initially underwritten on investment. Generating a very attractive return on our invested capital on this conversion demonstrates our ability to unlock significant underlying real estate value that is embedded in our portfolio.”
Zachari Dunes Inspiration
The history of the region played an integral part in Zachari Dunes’ lifestyle design & aesthetics and the renaming of the Hotel. Sugar mogul Henry Oxnard, who in the early 1900’s outlined plans to use land along the Central Coast of California to grow and process sugar beets, had intended to name the settlement after the Greek word for sugar, Zachari. The resort is so named in a nod to Henry and his original vision, as is Henry’s Sundries & Gear rental, a one-stop-shop for outdoor adventure equipment rentals, for guests to explore all that the expansive 25-acre property has to offer.
Reimagined Coastal California Lifestyle + Accommodations
Inspired by the essence of the ocean and its surrounding sugary sand dunes, Zachari Dunes on Mandalay Beach celebrates a relaxed yet adventurous and active California lifestyle. As one of the only true Hilton affiliated oceanfront resorts on the West Coast, Zachari Dunes offers a relaxing, social atmosphere; distinct dining options; an array of thoughtful amenities; and direct access to surrounding nature for adventure and recreational pursuits.
A reimagined grand resort arrival experience will immediately welcome guests to a quintessential California beach vacation, with a spacious and bright lobby overlooking the outdoor plaza with fireplace, fire pit, pool and ocean beyond. Architecture that embodies a uniquely Californian take on Spanish Revival marries seamlessly with modern yet eclectic design that radiates authenticity, simplicity and unity with the natural world. Manifesting a laid-back coastal lifestyle, the property draws inspiration from its stunning landscape of sand, sea and sky, with subtle and thought-provoking nods to the surrounding region.
With oceanfront, ocean view, beach view, pool view or garden view options, all suites boast more than 600 square feet of space. Configurations range from one king to two queen suites for up to four guests, most with outdoor balconies or patios and featuring a bedroom with an en-suite bathroom and a separate living area with a full sofa bed, dining area, wet bar and separate bathroom. The presidential suites sleep up to six, offering two bedrooms and separate living areas, relaxing patio spaces and lush lawn space. Design that’s bold and upscale yet comfortable, drawing inspiration from the neighboring Pacific Ocean, allows guests to relax and harmonize with nature.
Enhanced public spaces include an expansive heated pool and hot tub, with updated lounge seating and cabanas, that is situated directly at the center of the resort just steps away from the sands of Mandalay Beach; several inviting outdoor gathering hubs, including a large concrete fireplace in the outdoor plaza, evoke a vibrant atmosphere; recreational and well-being facilities, including a fitness center, complete with spaces for cardio workouts, strength training and yoga, tennis and basketball courts and an intimate spa; and a 30% increase in upgraded meeting and outdoor events space to capture groups and weddings with venues set against the stunning backdrop of the Pacific Ocean and the golden dunes on Mandalay Beach.
Epicurean Delights Inspired by Oxnard’s Bounty
New food and beverage concepts, which showcase the lively and inviting spirit of the resort, are positioned as destinations for both locals and guests alike. Signature restaurant Ox and Ocean, an elevated sit-down venue that marries land, sea and libations, transitions seamlessly from outdoors to in. The restaurant will serve locally sourced produce and fresh seafood, celebrating influence and distinct flavors from American, Hispanic and Asian cuisines in an elegant, yet approachable fashion. An expansive indoor-outdoor bar sets the scene for the venue’s beverage program, featuring a unique selection of craft cocktails, beers and local wines.
Bringing in an authentic surfside California experience, Sugar Beats – the resort’s outdoor Airstream cafe – will serve locally roasted coffee, on-the-go breakfast sandwiches, and fresh pastries in the morning to kickstart guests’ adventures. In the afternoon, the venue transforms to a seafood shack, serving as a gathering space for guests with relaxed beachside vibes, offering locally brewed beers, canned wines, cocktails and adult popsicles, along with fresh-caught seafood and California-inspired handhelds.
Unbeatable Beachfront Location
Situated along the California Coast between Santa Barbara and Malibu, the Hotel’s location at Mandalay Beach positions itself close to major demand drivers. There are 17 million people within driving distance to the region, and drive-in leisure demand is made up of affluent couples, traveling families, and vacationers. The beaches of Ventura County are a popular destination for inland residents seeking cooler temperatures and ocean-centric activities, and ease of access to nearby Channel Islands National Park. The Hotel is easily accessible from the major hub of Los Angeles International Airport, via a short, picturesque drive along the Pacific Coast Highway.
The transition to an upscale, lifestyle-driven Curio Collection by Hilton property is expected to attract new, premium customers, enhance group and banquet revenue mix with a focus on company meetings, retreats and social business, including weddings. The resort’s extensive indoor and outdoor meeting spaces, which provide groups the ability to conduct self-contained meetings without the need to leave the hotel, and beachfront location ideal for leisure travel, will attract demand seven days a week by business, leisure and ‘bleisure’ travelers.
