NEW YORK (October 13, 2022) – NoMo SoHo, owned by real estate and investment firm Sapir Corp Ltd. (“Sapir”) and managed by Highgate, is proud to announce the appointment of Mirian Ortega-Calle as Director of Sales and Marketing. In her new role, Ortega-Calle will provide executive leadership for the Sales & Marketing team, determine the property’s strategic direction and drive brand awareness through Marketing, Public Relations and Social Media. Touting almost two decades of hospitality experience in New York City, Ortega-Calle has expert knowledge of Manhattan’s competitive hotel landscape. She arrives to NoMo SoHo from Le Méridien New York, Central Park where she served as the Director of Sales and Marketing, helping to rebrand the property from the Viceroy Central Park. Previously, Ortega-Calle has successfully demonstrated her capabilities across a portfolio of top hotel brands including Hilton Worldwide, Marriott International, HEI Hotels & Resorts and Millennium Hotels & Resorts.
“I am so grateful and excited to be joining the team at NoMo SoHo,” said Ortega-Calle. “I look forward to working with this incredible team and utilizing the skillset I have built in the New York City hospitality industry to bring original ideas and strategies to this iconic lifestyle hotel.”
At NoMo SoHo, Ortega-Calle will expand business opportunities, increase revenue through the group and leisure verticals, and enhance relationships with the hotel’s key partners. She will also promote NoMo SoHo’s distinct spirit with both locals and travelers through various strategies. Ortega-Calle’s coveted relationships and industry acumen coupled with her leadership have established her as a valuable asset.
“We are very proud to welcome Mirian to the NoMo SoHo family as Director of Sales and Marketing,” says Patrick Lacassagne, General Manager of NoMo SoHo. “From her innovative sales approach to effective revenue management and enthusiastic demeanor, we are thrilled to have someone with her experience and expertise joining our phenomenal hotel.”
For more information about NoMo SoHo, please visit www.nomosoho.com.
