Real-time analysis and precise room-type pricing elevate Thai-based resort’s revenue management approach
SINGAPORE – Nov. 1, 2023 – IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, today announced that Katathani Collection has grown revenues across two of its resort properties by 15 percent with IDeaS G3 Revenue Management System (RMS.) Katathani Collection adopted IDeaS G3 RMS across two properties: Katathani Phuket Beach Resort and The Shore.
Katathani Collection is an award-winning, Thai-based hospitality group operating in Phuket, Khao Lak, and Chiang Rai. Faced with growing competition from local resorts, Katathani Collection needed to upgrade its approach to revenue management by automating and refining its pricing strategy.
• Real-time analysis elevates revenue management approach – IDeaS G3 RMS provides Katathani Collection with real-time data analysis, forecasting, and decision-making, elevating the resort group’s approach to revenue management. The hotel group has already seen substantial business results through data-driven pricing and distribution strategies.
• Results delivered in revenue growth and ADR – Since adopting G3 RMS, Katathani Collection has seen its revenues grow by 15 percent. The resort group has also experienced significant demand growth, and its Average Daily Rate (ADR) has increased by 20 percent.
• Precise room-type pricing – Considering the variety of accommodation options across its resorts, Katathani Collection needed enhanced pricing flexibility and optimization at the room type level. G3 RMS now provides precise room type pricing by considering factors like demand, guest willingness to pay, room type hierarchy, and the impact of competitor products. The continuous pricing functionality within the IDeaS G3 RMS enables the resort group to optimally price each room type without rate tiers or fixed room type offsets.
Nantida Atiset, chief marketing officer for Katathani Collection, said: “We had previously relied on manual revenue management processes. Manually collecting data sets and calculating information via spreadsheets was time-consuming and introduced potential errors and missed opportunities, which could negatively impact our group’s profitability. Increased efficiency, pricing accuracy, and improved revenue performance have delivered substantial business results.”
Jurgen Ortelee, managing director of APAC, IDeaS, said: “IDeaS is proud to be working with Katathani Collection to evolve the resort group’s approach to revenue management. Through automating daily revenue management processes, Katathani Collection now makes accurate pricing decisions with a comprehensive understanding of its competitors’ positions. And by eliminating the need for daily manual revenue management activity and intervention, key staff members can focus on higher-value operational and strategic activities, supporting ongoing business growth.”
