Acclaimed Austin boutique hotel makes key executive appointments, including General Manager and Director of Marketing
AUSTIN, TEXAS (December 14, 2023) – Hotel Van Zandt, one of Austin’s premier boutique hotel destinations, has appointed Christopher Guse as General Manager. A veteran of the hotel and hospitality sectors, Mr. Guse joins Hotel Van Zandt from Sage Hospitality Group’s Sheraton Austin, where he has served as General Manager since 2021.
Additionally, Hotel Van Zandt has appointed Sarah Hendricks as the hotel’s new Director of Marketing, earning a promotion after less than one year as the hotel’s marketing manager. As a seasoned marketing professional, Ms. Hendricks brings 15 years of expertise to the position with extensive experience within Sage Hospitality Group.
“Hotel Van Zandt is one of the most sought-after experiences in Austin, backed by first-class elements of design and service you won’t find anywhere else,” says Mr. Guse. “I am honored to be part of the team’s continued success, as we advance our distinctive blend of culture, music, and hospitality.”
Mr. Guse’s tenure at Sheraton Austin is marked by multiple successes, including his oversight of a property-wide rebrand in Spring 2023 and consistent top-tier Employee Satisfaction Scores (ESS). Under his stewardship, the team achieved an impressive overall engagement score of 83.8, positioning the property among the top three for all Sage Hospitality Group hotels.
Mr. Guse has also served in General Manager roles for White Lodging Services’ Renaissance Boulder Flatiron and Kimpton’s Monaco Denver; as well as Assistant General Manager of Phoenix’s Hotel Palomar. He has also held multiple leadership roles at Starwood’s Sheraton Wild Horse Pass in Phoenix.
Hotel Van Zandt is managed by Sage Hospitality Group, a developer, operator, and investor in premier hospitality concepts.
More information about Hotel Van Zandt’s rooms and suites, culinary, meeting, and entertainment offerings can be found at the hotel’s website.
