Fairmont Veteran to oversee Omni’s Commercial Growth Strategy to Further Enhance the Brand’s Market Position
Dallas, TX – Omni Hotels & Resorts is pleased to announce the appointment of Jeff Doane as its new Chief Commercial Officer. With over 20 years of hospitality experience, Doane brings a wealth of expertise from his previous senior executive roles with Fairmont Raffles Hotels International and most recently as Chief Commercial Officer at Accor North America.
Doane will report directly to President Kurt Alexander and oversee the development and execution of Omni’s integrated commercial strategy across Omni’s current portfolio of hotels and resorts in the United States and Canada. He will oversee all disciplines within marketing including brand and tactical marketing, public relations, partnerships, social media and digital platforms (omnihotels.com). He will also be responsible for oversight of Omni’s global and hotel sales organizations, revenue management, the Select Guest Loyalty program as well as distribution and customer service.
The appointment of Doane is particularly significant as Omni has invested over $2 billion into its portfolio over the last five years and has committed $1.5 billion in portfolio enhancements over the next five years.
“We are thrilled to welcome Jeff to the Omni family. His experience leading high performing teams at successful brands, like Fairmont, will be a key asset to our organization as we continue to elevate our brand position and differentiate Omni Hotels & Resorts in the marketplace,” said Kurt Alexander. “Being able to add a leader like Jeff in concert with the recent addition of our new COO, Vince Parrotta, also underscores Omni’s commitment to hiring best-in-class talent.”
In his senior leadership roles at Fairmont Raffles Hotels International and Accor, Doane consistently surpassed top-line revenue goals, elevated loyalty membership, and captured greater market share year after year.
Doane actively contributes to the industry by serving on the HSMAI CMO and Foundation Boards as well as the US Travel CEO Board and the Plug & Play Hospitality Vertical Advisory Board. Doane holds a Bachelor of Arts in Business Economics from the University of California, Santa Barbara.
To learn more about the new era of Omni Hotels & Resorts, visit omnihotels.com or connect on Facebook, Twitter or Instagram.
