Accor, a world-leading hospitality group, in partnership with Terres de Légendes, is thrilled to announce the signing of a new hotel development, The Whimsy Hotel & Spa Saint-Martin – MGallery Collection. Located in the vibrant heart of Saint-Martin, it will be the first MGallery hotel to open in the Caribbean, a strategic location for the ongoing growth and development of the boutique-hotel collection brand MGallery.
Nestled along the pristine beaches of Saint-Martin, close to Marigot on the French side of the island, the hotel serves as an enchanting coastal haven, celebrating the island’s rich cultural heritage while drawing inspiration from the natural beauty and local traditions. For over 20 years, the Beach Plaza Hotel has been an iconic symbol of tourism in Marigot. With its salt-dusted façade and feet in the water, this former Caribbean hotspot is now being revived as a luxury hotel, a stopover for Saint-Martin residents and travelers from around the world. It is a tribute to the French art of living and the vibrant local culture, where the rhythms of instruments intertwine with those of the waves. This essential combination anchors this new home for friends and families as the must-visit spot in the Caribbean.
The Whimsy Hotel & Spa Saint-Martin – MGallery Collection will serve as a sanctuary for relaxation, adventure, and rejuvenation. Travelers from around the world will be invited to immerse themselves in this unique retreat, designed to inspire wonder and encourage exploration of the island’s captivating charm.
“We are thrilled to announce the signing of our new MGallery hotel in the heart of the Caribbean, a destination on the rise, renowned for its breathtaking natural beauty and vibrant culture. At MGallery, we thoughtfully curate unique properties that offer a collection of boutique hotels with true soul, delivering memorable and meaningful experiences. The hotel will serve as a gateway for guests to explore the island’s rich heritage and captivating stories. It will stand as a symbol of refined luxury, exceptional interior design, and mindfulness, contributing positively to the community. We look forward to welcoming travelers to experience the distinctive allure and memorable moments of MGallery in Marigot,” stated Maud Bailly, CEO of Sofitel, MGallery, and Emblems.
Set to open in 2025, The Whimsy Hotel & Spa Saint-Martin – MGallery Collection is poised to be a storied and sophisticated destination full of luxury, beauty, and culture. The project will encompass 165 hotel rooms, including 40 suites. The hotel will feature an array of amenities including a restaurant, three bars (Lobby Beach Bar, Rooftop Bar, Pool Juice Bar), a spa with four treatment rooms, a fitness center, and a 250-square-meter MICE facility. With its unique rooftop bar and beach club, the hotel is expected to become a major F&B&E destination on the island.
The hotel will join the esteemed MGallery Hotel Collection brand. Founded in 2008, the collection of signature, design, and heritage hotels today includes over 120 luxury boutique hotels worldwide. Over the past two years, the brand has been ambitiously opening and signing multiple hotels, with plans to grow by 30% our network & pipeline by 2030.
Commenting on the project announcement, Edouard Schwob, Senior Vice President Luxury Development, Accor Americas, said, “We are excited to announce the signing of this exceptional project in collaboration with Patrice Seguin from Terres de Légendes. The Whimsy will serve as an iconic addition to the MGallery Collection brand’s presence in the Caribbean, characterized by purposeful architecture and intricate local storytelling through every touchpoint. Our expanding footprint in key destinations across the Caribbean continues to grow, with many more of our brands set to open in the market over the next five years.”
On his part, Patrice Seguin, Founder of Terres de Légendes and President of the Tourism Association of Saint-Martin (Club du Tourisme de Saint-Martin), expressed his enthusiasm for the project, stating, “at Saint-Martin, we embrace strategic partnerships to achieve excellence. Our collaboration with Accor exemplifies this approach. This commitment to partnering with industry leaders extends across the hospitality sector, where we consistently set the highest standards for every project. The Whimsy is a testament to this strategy, and we believe it will redefine Saint-Martin’s hospitality landscape, contributing to the island’s economy and cultural richness.“
As part of a master development agreement, Patrice Seguin’s vision of creating an “Event Location, engine of the local economy” has been brought to life with the support of Accor.
“The Caribbean represents a strategic zone for the development of the MGallery brand, a destination revealed among the 4 key destination clusters for future global travelers. With its vibrant culture, stunning natural beauty, and rich heritage, the Caribbean offers the perfect backdrop for our collection of bespoke hotels. Accor remains steadfast in its commitment to expanding its presence in the Caribbean,” concludes Xavier Grange, Chief Development Officer for Sofitel, MGallery and Emblems.
