PUERTO VALLARTA (July 17, 2024) — TAFER Hotels & Resorts, a forward-thinking leisure and hospitality company celebrated for its collection of award-winning hotels, luxury resorts, and boutique villas across Mexico and the Caribbean’s most coveted beach destinations, is proud to announce the launch of its hospitality management services. This significant milestone is marked by the signing and forthcoming assumption of management for three properties: Palmar Azul Beach in Mexico’s Riviera Maya, as well as Garza Blanca Resort & Spa Miches and Kairi Club Miches in the Dominican Republic. TAFER’s management services and new hotel deals represent its strategic expansion strategy, centered on diversifying its portfolio in partnership with independent developers and hotels, and building its presence in top performing markets, including this latest establishment of the company’s footprint in the Caribbean.
TAFER’s management services span all dimensions of hospitality, from architectural design, concept design, and resort management to residential and timeshare management, full-service marketing, and destination travel agency services. In this latest endeavor, the company will leverage the success of its existing portfolio of luxury, award-winning brands, and its firsthand knowledge of every aspect of operations and innovation, to ensure properties under its management are desirable, long-term assets.
TAFER provides exceptional guest and owner experiences at modern, five-star resorts in premier beachfront locations throughout Mexico and the Caribbean. It is renowned for its unwavering dedication to hospitality and product excellence, showcased through its defining pillars of gourmet cuisine, premier amenities, authentic onsite experiences, wellness offerings, family connections, romance and fun, ensuring travelers of all kinds can indulge in distinct and memorable vacation experiences.
“Today marks a new chapter for TAFER Hotels & Resorts as we debut our hotel management services, expanding our commitment to excellence, innovation and success for a growing portfolio of luxury hotels and resorts,” said Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts. “Starting with these first three hotel deals, we look forward to working with valued partners to bring signature brands to coveted destinations, delivering unforgettable vacation experiences for guests while achieving seamless oversight and impressive returns for owners and developers in Mexico, the Caribbean, and beyond.”
TAFER will reopen Palmar Azul Beach Resort Riviera Maya by TAFER, formerly Azul Beach Resort Riviera Cancun, as a luxury all-inclusive escape in the heart of Mexico’s Quintana Roo in January 2025 following an extensive renovation. Under TAFER’s expert management, Palmar Azul Beach Resort will cater to discerning multi-generational guests with spacious and well-appointed multi-bedroom suites, onsite spa, six pools, as well as eight bars and eight restaurants, including the Michelin-starred restaurant, helmed by renowned Chef Jonatán Gómez Luna. The property will offer guests vacations tailored to individual desires and styles, whether traveling as a couple, family, among friends, or as a part of a larger group.
Garza Blanca Resort & Spa Miches by TAFER in the Dominican Republic, a new build hotel opening in late 2026, will be nestled amid lush palm groves and the coastal shores of the Playa Esmeralda beach in Samaná Bay. This property represents the expansion of TAFER and its award-winning Garza Blanca Resort & Spa brand beyond Mexico, bringing its signature hallmarks of service excellence, contemporary design, gourmet all-inclusive cuisine, and inspiring experiences and amenities for travelers of all generations to the Caribbean.
Kairi Club Miches by TAFER, an exciting new adults-only concept, will also debut in late 2026 in the Dominican Republic. Situated in the heart of the coastal town of Miches and surrounded by breathtaking natural beauty and awe-inspiring views along sandy stretches of the Playa Esmeralda beach, the all-inclusive resort will afford guests an idyllic Caribbean retreat, all within easy reach of Punta Cana International Airport.
Over the next two years, TAFER will proudly generate thousands of direct and indirect jobs as it assumes management of these properties, staying true to its commitment to build the best teams in the industry.
TAFER boasts more than 40 years of hospitality leadership, as an owner and manager of award-winning brands such as Garza Blanca Resort & Spa, Hotel Mousai, Villa del Palmar, Sierra Lago Resort & Spa and Sian Ka’an Village. Its properties have been globally recognized, earning the prestigious AAA Five Diamond Award, Forbes Travel Guide recognition, Hospitality Design Awards, Conde Nast Traveler Reader’s Choice Awards, and TripAdvisor Travelers’ Choice Awards, among others. The company operates over 4,000 keys throughout Mexico, with another 2,000 under development in Mexico and the Caribbean, including these newest hotel deals, which solidify its position as a leader in luxury, all-inclusive hospitality. With a goal of expanding to top-performing markets globally, TAFER projects to be managing more than 6,000 owned keys along with 2,000 keys from new affiliations by 2028.
For more information on TAFER Hotels & Resorts, please visit www.taferresorts.com and to learn more about TAFER’s management services, please visit https://www.taferresorts.com/management-services.
