Sept. 03–It’s a jarring juxtaposition found only on the Internet, where page views rule and user-generated content draws advertising from Fortune 500 companies. If you click on suspended Gilberton police Chief Mark Kessler’s latest YouTube video the first thing you see before Kessler begins shooting clown targets named after borough council members is advertising from the likes of Google Chrome and Marriot Hotels.
The first time I clicked on Kessler’s latest video this morning, a 15-second ad for Google’s Chromebook preceded the 10-minute shoot ’em up and cuss-them-out video, in which Kessler peppers clown targets bearing the first names of two Gilberton council members with AK-47 rounds.
The second time I clicked on the same video, the Marriott Hotel ad touting its convenient mobile check-in rolled showing a slick-suited business traveler. Probably not the target audience for Kessler’s Second Amendment videos branded with his Constitutional Security Force, or CSF, logo over the Liberty Bell.
UPDATE: I’ve placed inquiries with the media relations offices of both Marriott and Google seeking comment on this. I’ll post any statements that I receive.
The Internet can make for strange bedfellows, I guess. Kessler’s latest video had about 32,000 page views as of this morning. It’s a far cry from his most famous “I’m sorry” video posted at the height of the controversy over his politically caustic Second Amendment rants that drew the chief first a 30-day and now an indefinite unpaid suspension from his post.
That video brought in 403,000 views. However, no ads preceded this video or an earlier one in which Kessler takes aim at Secretary of State John Kerry and the United Nations when I clicked on them this morning.
Still, Kessler’s more controversial video fare draws a much larger audience compared to his earlier, tamer videos in which Kessler demonstrates the features and operations of various firearms. These had less than 100 page views each.
That’s just a fraction of the nearly 6,000 YouTube subscribers for Kessler’s new CSF YouTube channel, which launched just in the past few weeks. And one wonders what his cut is for the national ads preceding his latest video?
Calls and emails to Kessler’s Frackville attorney, Josephy Nahas, weren’t immediately returned this morning.