Orlando, FL – October 17, 2013 – Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. In the first 90 days, the hotel has turned 24% of their guests into brand advocates reaching over 30,000 social connections.
The property was looking for a way to identify socially active guests and encourage them to talk about the hotel before, during and after their stay. They felt that Flip.to could help them broaden their social reach by engaging those customers and marketing into their social networks in a way that feels natural.
“We are always looking for new ways to market our hotels,” said Loren Gray, Director of eCommerce for Ocean Properties. “We saw an opportunity with Flip.to to create marketing opportunities with each of our guests. Each time we can turn a web direct customer into a brand advocate we create a micro marketing opportunity that exposes us to hundreds of new people that are personally connected to our guests.”
“Jupiter Beach Resort is really pushing the envelope from a social perspective. They not only want to turn guests into brand advocates, they want to identify those guests with the greatest propensity to continue to be advocates during and after the stay. They are using Flip.to to pinpoint those customers and encourage ongoing social interaction,” said Kristi White, VP of Global Sales Strategy for Flip.to.
To find out more about how Flip.to makes a significant, measurable impact on a hotel’s bottom line, please get in touch with Kristi White at kwhite@flip.to or visit www.flip.to.
