Dec. 23–JEDDAH — As many as 155 new starred hotels are expected to enter the Saudi market during 2014-2015, according to reports, which state that the Kingdom’s hospitality sector is growing at an annual rate exceeding 8.5 percent.
The latest statistics show that the number of hotel rooms in the Kingdom’s five-star, four-star and three-star properties currently exceed 24,000 rooms in various categories. There are around 55 hotels in Riyadh City, according to the Supreme Commission for Tourism and Antiquities, 15 of which are five-star properties; Riyadh has 20 percent of the Saudi hospitality market share.
Stephan Kaminski, who is appointed as the pre-operation GM, Burj Rafal Hotel Kempinski, Riyadh, said: “The hotel industry in Saudi Arabia is growing at a positive pace, and the volume of investment in this sector is one of the most important from the point of view of investors due to the Kingdom’s economic stability. This provides a safe haven for investments. Additionally, the occupancy rates reach 100 percent during specific periods of the year and an average of up to 75 percent throughout the year, especially in Riyadh.”
Kaminski added: ” The positive development of the hotel industry has prompted RAFAL, the premier residential communities’ innovator, to appoint Kempinski Hotels, one of the most renowned luxurious European Hotels in the world, to operate their hotel at the Burj RAFAL Community and launch the Burj RAFAL Hotel Kempinski, Riyadh, which is set to open in early 2014.”
Burj Rafal Hotel Kempinski, Riyadh occupies 23 floors of a total of 70 floors at the Burj Rafal Community. Guests can choose from 350 luxury guestrooms, suites and serviced apartments, two restaurants, three cafes, conference facilities, ballroom for up to 2,000 guests, two spas and wellness centers for men and women. Attached and connected to the hotel will be a boulevard of selected boutiques, extending an elegant lifestyle to this unique community, “a place to see and be seen.”
Kaminski said: “Burj Rafal Hotel Kempinski, Riyadh’s keenness on enriching the lifestyle offered at the Burj Rafal Community made it extend the delivery service offered at the hotel to the residents of the apartments in the tower, to offer a sense of refined luxury.”
Burj RAFAL Hotel Kempinski, Riyadh will take the luxurious hotel industry in Riyadh to a new level allowing guests to discover the meaning of true prosperity and refined service at its highest level, he said, adding the property has a stylish modern Najdi architecture designed by WAI, an internationally reputable interior design firms.
“All rooms and suites offer stunning views, especially the dramatic sunset and the sparkling stars and lights of Riyadh,” he said.
Kaminski added: ” Burj Rafal will include a very luxurious lobby with a huge conference and celebration hall that can accommodate up to 2,000 people, in addition to 19 meeting rooms and a business center equipped with the latest technology to make the meetings successful. Burj Rafal Hotel Kempinski will be the most sought-after address in Riyadh for special occasions like weddings, private parties, conferences, exhibitions, and even extraordinary meetings.”
Kaminski said: “On the 6th floor lies a European luxurious spa and wellness center within the hotel managed by Resense Spa. A fusion of modern and traditional design, art, therapies and bathing; a genuine oasis for tranquility where stress gives way to newfound energy. “
According to the Supreme Commission for Tourism and Antiquities in the Kingdom, there are more than 300 travel and tourism agencies in Riyadh, continuously promoting the capital’s business tourism, which hosts regional and international exhibitions and conferences thus enhancing the hospitality sector, hotel occupancy and banqueting.
Burj Rafal Hotel Kempinski Riyadh is the coronation of RAFAL’s projects, which launched Burj Rafal Community in addition to Al Rabia and Blncyah communities. RAFAL has introduced a new concept of living to the city of Riyadh by innovating the residential communities. RAFAL’s future strategy reflects presenting over 3,950 residential units amid the environment of the distinguished communities at a cost of over SR5.1 billion.
