Feb. 14–MANILA (Philippine Daily Inquirer/ANN) — Despite the series of calamities that struck last year, the Philippines registered a 9.56 per cent growth in foreign arrivals in 2013.
The Department of Tourism (DOT) announced Thursday that the country welcomed a total of 4,681,307 foreign visitors last year, surpassing the 4,272,811 arrivals recorded in 2012 by 9.56 per cent.
But the figure was below the nation’s target of five million arrivals for the year.
This was likely to due to the powerful earthquake, which killed more than 220 people and damaged facilities and roads in the popular tourist islands of Cebu and Bohol in October, and the destruction caused by Super Typhoon Yolanda (international name: Haiyan) in November, Tourism Department spokesman Benito Bengzon said.
The typhoon left 8,000 dead or missing and devastated many popular tourist spots in the central islands.
The DOT said last year’s performance “marked a new milestone for the tourism industry” as visitor arrivals demonstrated sustained growth despite the challenges of the previous year.
The highest growth rates during the year were recorded in February (15.8 per cent), June (14 per cent) and August (13 per cent).
Visitor count reached an all-time high of more than 400,000 during the months of January, February, March, July and December.
“Our key source markets generally performed well during the month of December, proof that international confidence has been regained. The Philippines is profoundly grateful for the outpouring of support, aid and goodwill from all over the world. They were all instrumental in our road to recovery,” Tourism Secretary Ramon R. Jimenez Jr. said in a statement.
Koreans remain the biggest source market with a 24.9 per cent share in the total inbound visitors, or equal to 1.17 million arrivals. The number rose by 13 per cent by yearend.
Jimenez said the new air services agreement signed by the Philippines and South Korea has led to an increase in flight frequencies in the country’s key international gateways.
Following at second place is the United States with 674,564 arrivals for a share of 14.4 per cent. Other top source markets include: Japan with 433,705 arrivals; China with 426,352; Australia with 213,023; Singapore with 175,034; Taiwan with 139,099; Canada with 131,381; Hong Kong with 126,008; United Kingdom with 122,759; Malaysia with 109,437; and Germany with 70,949.
The share of Chinese visitors in the total inbound expanded from 5.9 per cent in 2012 to 9.1 per cent in 2013.
The Chinese tourist market bounced back with the highest yearend growth rate of 69.9 per cent, or a total visitor count of 426,352. The substantial increase in Chinese visitors was first felt in May 2013 when arrivals posted a 107.7 per cent growth.
The tourism chief attributed this growth to the opening of new regular and chartered air services and increase in cruise itineraries that supported aggressive marketing activities held in key cities of China.
The number of Japanese visitors, on the other hand, continued to rise steadily with 433,705 arrivals, or a 5.1 per cent growth from the previous year. The implementation of new programs and new products targeted at new and niche markets has helped revitalize growth in this market.
By regional grouping, East Asia contributed the biggest arrivals for a share of 49.1 per cent with 2.3 million.
The Asean region maintained its position as the third-largest contributor of arrivals, accounting for 9.02 per cent of the overall traffic base.
On the other hand, the total revenues gained from inbound visitors for the year was up by 15.1 per cent at $4.40 billion.
Overall average length of stay of visitors remained at 9.6 nights. Visitors from the United States had the longest stay at 13.4 nights.
Average daily expenditure of inbound tourists also increased by 8.7 per cent to $101.12.
Koreans showed the biggest tourism spend at $140.81 per day.
This year, Jimenez sees brighter prospects for the tourism sector.
The DOT is still targeting six million foreign tourist arrivals for 2014.
This figure has been revised from an earlier target of 6.8 million for this year.
The earthquake and typhoon destroyed tourism infrastructure and popular attractions like historic churches, hotels, resorts and diving and surfing sites.
Jimenez said this year exerts extra pressure on all the sectors, public and private, to prepare for the DOT’s campaign Visit the Philippines Year (VPY) 2015, which will feature a calendar of events and “an exciting mix of activities.”
