SHANGHAI, April 22, 2014 — Invest Hospitality (IH) and Cachet Hotel Group (CHG) today announce the formation of a joint venture hospitality company to be named Invest Hospitality Asia (IH ASIA). The partnership will focus on expanding established brands, developing exciting restaurant and nightlife concepts, and cultivating partnerships with celebrity chefs across Asia. IH ASIA will capitalize on its United States and European relationships to create customized partnerships for hotel, residential, retail and mixed-use developments.
Among its partnership-focused ventures, IH is planning the opening of L’Atelier de Joel Robuchon in cities including New York and Miami. Celebrity chef and restaurateur, Tom Colicchio, is also working with IH to bring the Craft collection of brands to Asian cities.
“IH is a platform for entrepreneurs to do their best work. With CHG, our operating partners will bring unique brands to vibrant Asian destinations. We are excited about this joint venture as it combines our core food and beverage expertise with CHG’s innovation and lifestyle vision to provide a unique best-in-class experience for consumers.”
Alex Gaudelet, CEO of Invest Hospitality
“Asia’s insatiable demand for international restaurant brands, celebrity chefs and exciting new concepts continues. Our joint venture with IH ASIA fills a void by providing both professional management and organized capital to support food and beverage development. IH ASIA will cooperate with a broad range of real estate developers and hotel groups who seek leading brands and operational excellence. IH ASIA is a powerful partner for developers and hotel groups across Asia.”
Alexander Mirza, CEO of Cachet Hotel Group
IH ASIA has appointed Steve Peterson as Senior Vice President of Operations. Peterson brings over 30 years of international hospitality experience including Starwood Hotels, MGM Grand, and Morgan Hotel Group where he oversaw the opening of over 125 properties including celebrity chefs, joint ventures and franchise operations.
IH ASIA will utilize CHG’s existing capital resources and operational infrastructure including David Laris, China’s most celebrated chef, and IH’s portfolio of restaurant and nightlife brands.
By combining these strengths, IH ASIA intends to deliver exceptional value, culinary talent and highly scalable operational systems for aggressive expansion in gateway cities and prime resort destinations across Asia. Cachet Hotel Group has committed to an initial set of restaurants, bars and ultra-lounge developments at its owned hotel properties in Shanghai and Bangkok to support the launch of this new venture. In addition, target markets include international destinations such as Hong Kong, Singapore, Beijing, Chengdu, Macau, Bali and Koh Samui, Thailand.
