NEW YORK, NY December 16, 2014 – As the year comes to an end, HeBS Digital, the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, once again demonstrated its ability to drive results and innovative strategies for its hospitality clients. With multiple established best practices and new revenue-driving digital technologies released this year, clients were set up for success in 2014 and the results speak for themselves.
This year, HeBS Digital and its hospitality clients took home 29 major industry awards that ranged across the hotel digital marketing spectrum. Awards for hotel and restaurant website design and technology, multichannel marketing campaigns, software programming, and interactive marketing applications include:
- Gold Adrian Award – Nickelodeon Suites Resort Website
- Gold Adrian Award – Nickelodeon Suites Resort Kids Corner
- IMA Best in Class Award – Martini’s Restaurant Website
- IMA Best in Class Award – Kahler Hospitality Group Website
- IMA Best in Class Award – Triumph Hotels Website
- IMA Best in Class Award – Panorama Restaurant Website
- IAC Award for Best Hotel & Lodging Interactive Application – Major Resort / Timeshare Company -Black Friday Travel Sale
- Gold Magellan Award – Brush Creek Ranch Website
HeBS Digital also won the prestigious Gold Stevie® Award for the smartCMS in the 2014 American Business Awards SM. HeBS Digital’s proprietary content management system was built specifically for hoteliers and empowers the hotel property to have complete control over the textual, visual and promotional content on the property/chain website. The smartCMS also features the ability to manage the property’s online presence on the three screens, an innovative dynamic content personalization engine, one-to-one-marketing capabilities, reservation abandonment prevention technologies, and an enhanced merchandising functionality to highlight promotional offers and packages throughout the site.
In 2014, HeBS Digital launched revenue-driving technology applications and marketing strategies that enabled clients to compete with the OTAs and maximize revenues from the property website like never before. The Dynamic Rate Marketing Gateway allows hotels to feature real-time availability and pricing in marketing initiatives such as meta search, banner advertising, Google Display Network retargeting and Google AdWords, and has generated impressive returns for our clients, upwards of 25:1. Cutting-edge website launches, such as Red Lion Hotels, set a new standard for multi-property destination-based sites and featured enhanced merchandising functionality to highlight brand, regional and property-specific promotional offers and packages, as well as industry-first Dynamic Content Personalization capabilities.
HeBS Digital continued to play a thought leadership role in the industry by publishing more than 76 articles, white papers, and case studies on hot topics and best practices. The firm’s experts served as guest speakers at more than 13 industry conferences and events throughout the year, including the HSMAI Digital Marketing Strategy Conference, the 2014 Lodging Conference and EyeforTravel’s Online Marketing Strategies for Travel.
Some of HeBS Digital’s popular and ground-breaking articles include:
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty
The Top Ten Questions to Ask Your Digital Marketing Partner
For the ninth year in a row, HeBS Digital published “The Smart Hotelier’s Guide to 2015 Budget Planning,” an article and webinar which outlined a straightforward and seamless approach to cover all the digital marketing, technology and asset management line items that hospitality marketers need to maximize direct online revenues, address specific property business needs throughout the year, and meet all the property’s website design, consulting and technology needs.
“HeBS Digital’s passion is to help hoteliers profit from the direct online channel, increase revenues and ultimately shift share from the OTAs. As a company we consistently strive to be innovative by creating ground-breaking technology that offers hoteliers new ways to maximize direct online revenues and ROIs and we didn’t disappoint this year,” said Max Starkov, President & CEO of HeBS Digital. “HeBS Digital continues to provide hoteliers with innovative and efficient ways to take back control of their bookings, and we are fortunate to partner with forward-thinking hoteliers who help us prove time and time again that these strategies work. HeBS Digital looks forward to continuing to drive results for its clients and to leading the industry with its innovative technology and digital marketing strategies in the coming New Year.”
In 2015, HeBS Digital plans to continue raising the bar with revenue-driving technologies, marketing strategies to shift share from the OTAs, and providing hoteliers with the tools they need to increase their direct online channel bookings and ROIs.
