Guests Book Faster When Rate Shopping Tools Drive Standard Online Rates; Revcaster Automatically Tracks Multiple OTAs to Enable Cross-Channel Hotel Rate Parity
PORTLAND, OR – January 21, 2015 – Revcaster, the trusted leader in flexible, cost effective hotel rate shopping tools, announced L.E. Hotels implemented Revcaster online rate verification. L.E. Hotels is a global hotel representation company comprised of some 150 independently owned and operated properties in 23 countries. Each property conveys L.E. Hotels’ signature distinction and one-of-a-kind individuality. Click here for more information on Revcaster’s rate shopping tools for hotels.
Consistent, correct rates ‘establish a sense of trust for our guests’
“Revcaster enables our hotels to track and establish standardized rate parity across online channels. This has had a very positive impact on revenue,” said Claudia Dacak, director of business operations for L.E. Hotels. Revcaster developed a customized solution for L.E. Hotel’s requirements. “Parity across all channels lets our hotels take advantage of each distribution channel and be stronger in all of them. Revcaster automatically monitors online rates to guide our hotels to offer a consistent, correct rate. This rate consistency establishes a standardized offering and a sense of trust for our guests that increases bookings.”
Independents can affordably monitor ‘proliferation of OTAs’ with user-friendly Revcaster
L.E. Hotels tapped Revcaster when rapid changes in online marketing made it difficult for independent operators to monitor the competitive marketplace as closely as before. “With the proliferation of OTAs and global expansion, many international operators lack the resources to monitor the competitive online marketplace. We provide a Revcaster report that shows each operator its pricing position in its most important channels,” Dacak said. “Revcaster is easy to use compared to other vendors we evaluated. The cost is low and it required very little effort to implement.”
Revcaster CEO Daniel Wise said, “L.E. Hotels does an excellent job of helping its worldwide members position themselves more strongly online. Revcaster’s rate shopping lets L.E. Hotel’s property operators see market pricing and maintain a standard competitive rate on their OTA channels. This is a sales advantage for operators because it gives shoppers confidence in a hotel’s rate as they look for a room. When travelers see the same property rate on all the major channels, they book faster because they know there is a standard.”
