NEW YORK, Jan. 30, 2015 — Mark J. Rosinsky, former Senior Vice President – Hotel Investments with The Dow Hotel Company, LLC, (DHC) has co-founded U.S. Lodging Investors LLC (USLI), a hospitality centric investment company based at 570 Seventh Avenue, Suite 807, New York, NY. Mr. Rosinsky who is Chief Executive Officer of the firm is partnered with Gary Isenberg who serves as President of the organization. Mr. Isenberg also currently serves as President of LWHA Asset & Property Management Services, and will continue in that role.
USLI will identify and acquire first-class hotel assets throughout the United States. USLI will joint venture with institutional equity investors and provide aggressive asset management services for its partners. Seeking value-added investments, USLI has the experience and capabilities to recognize under-valued hotel assets and the skills to maximize value for superior returns.
Mr. Rosinsky brings over 35 years of hospitality and real estate experience to the new venture. As a co-founder of DHC, headquartered in Seattle, WA, Mr. Rosinsky led all of the company’s property acquisition efforts, as well as procured numerous third-party management contracts. Prior to DHC, Mr. Rosinsky was instrumental in the rapid growth of HEI Hotels & Resorts until its acquisition by Starwood Lodging Trust. Mr. Rosinsky has also held senior level positions with HVS International and Chase Manhattan Bank. A graduate of Cornell University, Mr. Rosinsky earned a Bachelor of Science in Hotel Administration.
“Now more than ever, institutional real estate investors need partners who have the experience and capability to source, underwrite and oversee the management of complex hotel investments,” says Rosinsky. “The invaluable prospective and insight I have been fortunate to acquire during several decades and many real estate cycles will enable us to find undervalued hospitality real estate and execute strategic plans to produce higher risk-adjusted returns.”
Gary Isenberg has over three decades of comprehensive operational hotel management experience. He currently is responsible for day-to-day management of a major east coast resort and conference center and supervises a team of hotel asset management professionals who oversee more than a dozen lodging properties. Mr. Isenberg also provides a range of advisory and/or transactional services to an array of sophisticated investors who are new to the hotel sector. Mr. Isenberg was previously Chief Operating Officer of Field Hotel Associates (FHA), a privately-held hotel development, ownership, and management company. During his tenure with FHA, Mr. Isenberg led the development, construction, and opening of several hotels, spearheaded several re-organizations, repositioning and recapitalizations, and created and executed numerous revenue-generating and cost-cutting initiatives that resulted in dramatic property value enhancements and maximized returns for FHA and its investors. During a 16 year tenure with ITT Sheraton (now Starwood Hotels & Resorts Worldwide), Mr. Isenberg was rapidly promoted over a series of increasingly responsible positions, notably mergers and acquisitions at the property and corporate levels in the disciplines of finance and operations.
“Executing a strategic plan to re-invigorate an operating hotel has become increasingly difficult in this current environment of web-based marketing, complex labor laws, union issues, competition from new brands and properties, franchisor property improvement plans and escalating fixed costs (to name a few). One of the primary ways to drive optimum results is by combining a deep base of experience with the latest in best practices,” says Mr. Isenberg.
