HeBS Digital’s Sara O’Brien, Senior Marketing Manager, will be speaking at EyeforTravel’s upcoming Online Marketing Strategies for Travel conference in Miami on how Dynamic Content Personalization significantly increases visitor engagement, boosts conversions and increases revenues on the hotel website.
NEW YORK, NY April 29, 2015 – HeBS Digital, the award-winning hotel digital technology, website design, full-service digital marketing and website revenue optimization consulting firm, is pleased to announce Senior Marketing Manager Sara O’Brien has joined the list of noteworthy speakers for EyeforTravel’s Online Marketing Strategies for Travel 2015: The Americas & Caribbean and will be presenting on June 2, 2015 at 11:20am at the Ritz-Carlton Coconut Grove in Miami.
O’Brien will speak alongside Brian Carr, Head of Travel at Twitter, and Uwe Wagner, Senior Marketing Instructor at Cornell University, during the session, “Content – Learn How to Adapt to the New Multiscreen Travel Consumer.”
The panel will cover topics such as:
- How to utilize dynamic content personalization to engage and retain customers and boost conversions and website bookings
- Overcoming the challenge of balancing organic vs branded vs promotional vs user-generated content
- The importance of video: are you doing it right yet?
HeBS Digital is an industry leader in Dynamic Content Personalization, and the first hospitality digital technology and marketing firm to integrate full content personalization capabilities into its award-winning proprietary content management system, the smartCMS. Dynamic Content Personalization allows hoteliers to maximize their website conversions and revenues by personalizing promotions, visuals and marketing copy to user’s geo location, demographics, purchase intent, and more.
“Having HeBS Digital share key insights at our senior level summits is essential in providing our delegates with an excellent grounding in digital technology, strategy and marketing services,” said Emily Assender, EyeforTravel’s Global Conference Director. “Year after year travel brands from across the globe comment on how refreshing it is to receive real insight which genuinely adds to their bottom line.”
According to Sara O’Brien, “It is a true pleasure to speak alongside industry innovators on the very hot topic of content marketing and how to deliver the best experience for the always-connected travel consumer. The conversation is changing very quickly around how the new multi-device, multi-touch travel consumers are interacting with hotel brands, and how hotel brands need to be prepared to respond. Hoteliers who take action by increasing the relevancy of their property website content for the user will be rewarded with a higher level of engagement and a shorter path to purchase from website visitors.”
Hoteliers who wish to learn more about how they can increase engagement and boost conversions on their website using Dynamic Content Personalization are encouraged to take advantage of a discount being offered on passes. Simply enter code hebs20 to receive 20% off registration for EyeforTravel’s Online Marketing Strategies for Travel 2015 conference.
