ATLANTIC CITY, N.J., April 28, 2015 — Tropicana Atlantic City is ready to deliver MORE to its guests this summer with the completion of a $50 million renovation. The revitalization includes far-reaching upgrades to its North Tower hotel rooms, a completely renovated casino featuring new games, an all-new AtlantiCare LifeCenter Fitness center and the spectacular must-see Tropicana Multimedia Light and Sound Show.
“From the vibrant and exciting multimedia light and sound show on the boardwalk facade to the elegant upgrades we’ve made to the casino floor, we’ve taken the guest experience to a new level,” said General Manager Steve Callender. “We’ve even decided to introduce a brand new resort logo.”
The highlight of Tropicana’s all-encompassing renovation project is a jaw-dropping free multimedia light and sound show on the property’s re-imagined Boardwalk facade. Daily high energy and ever changing shows, massive LED screens, strobe lights and continuous digital media displays will light up the night in a must-see choreographed multimedia light and sound show.
The multi-million dollar revitalization includes a floor-to-ceiling makeover of Tropicana’s 434 North Tower hotel rooms. Hotel and convention guests will enjoy a comfortable and inviting new atmosphere created by the modern design featuring new lighting and expansive bathrooms.
The renovation also boasts a complete transformation of the North Tower casino floor, creating an all-new upscale modern look and feel. The new layout includes the addition of 10 North, a new lounge with a double-sided fireplace, cozy seating and bar-top slot machines, will serve all of your favorite libations and is scheduled to debut in July.
Four new retail locations located in The Quarter will welcome renowned travel outfitter Tumi, women’s boutique Marshall Russo, designer watch and jewelry purveyor Time After Time and athletic wear from Step up.
Through a partnership with AtlantiCare, the AtlantiCare LifeCenter Fitness at Tropicana opens May 8. This two-story, 12,455 square-foot fitness center will offer hotel guests and the public the latest fitness equipment, programming and amenities including locker rooms and showers, as well as studios dedicated for Yoga/Pilates, group indoor cycling and cardiovascular exercise classes. Guests will enter through The Quarter entrance near Starbucks or from Brighton Avenue. For more information regarding membership and classes visit www.atlanticare.org/lifecenter.
Casino Reinvestment and Development Authority together with Tropicana has funded these projects.
“Tropicana’s innovative renovations keep them at the forefront of the effort to give our visitors more reasons to come to Atlantic City,” said John Palmieri, Executive Director of the CRDA. “We salute their proactive stance, and we can’t wait to see these exciting new attractions.”
For a photo gallery preview visit www.tropicana.net/allnew.
Kickoff Festivities
The general public is invited to attend a free kickoff event for the light and sound show on Friday, May 22, 2015. The festivities begin at 6 p.m. with a live radio remote by Longport Media’s Kool 98.3. At 6:30 p.m. Atlantic City High School marching band will perform live followed by a public Zumba class by AtlantiCare LifeCenter Fitness with free T-shirts for all Zumba participants. Other giveaways include glow sticks and free samples from Tropicana’s restaurants.
As darkness falls, Tony Rodio, President and CEO of Tropicana Entertainment Inc. and Mayor Don Guardian will welcome all attendees with a brief speech, followed by the featured debut performance of the spectacular multimedia light and sound show. The finale to the celebration includes fireworks by Grucci immediately following the free multimedia light and sound show on both Friday and Saturday night.
Chickie’s and Pete’s Crab House and Sports Bar will host an invitation-only VIP seating area for the light show unveiling, complete with appetizers and beverages. Look and listen for a chance to win VIP tickets on Kool 98.3 and the Press of Atlantic City.
For a preview of the light and sound show, visit www.Tropicana.net/lightshow.
Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements,” including statements about the Company’s anticipated plans, strategies, objectives, expectations and intentions. Such statements include, without limitation, statements regarding the anticipated scope, features, construction schedule and other aspects of the Company’s proposed renovation projects at its Tropicana AC property, the potential benefits to the Company and Atlantic City of such proposed renovation projects, including potential employment opportunities, and other statements that are not historical facts. Such forward-looking statements represent the Company’s proposed plans and expectations only as of the date of this press release, and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, without limitation, the risk that the Company’s applications related to funding certain of the proposed capital improvements may not be approved, the risk that, even if approved, the Company may not move forward with the proposed projects, and other factors that may adversely affect the Company’s business such as future legislative, regulatory, or tax changes as well as other economic, business and/or competitive factors. Other factors that could adversely affect the Company’s business and prospects are described in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.