17 June 2015 – Dallas, U.S. – The global hotel industry’s leading cloud platform, SiteMinder, is pleased today to announce it has tied-up with leading hotel management group Compass Hospitality to solidify its presence in South-East Asia.
Compass Hospitality operates 42 hotel properties across Thailand, Malaysia and, most recently, the UK with the signing of 400-year-old The Lion Hotel Shrewsbury and The White Swan Halifax.
With an additional 15 properties under development, the Bangkok-based group says it has aggressive growth plans for South-East Asia, Europe and other regions and SiteMinder is a key driver to the expansion of its portfolio which currently comprises hotels, serviced apartments, resorts and spas.
“Compass Hospitality is delighted to have SiteMinder as its technology provider for market-leading online distribution. The success of our business’ growth greatly depends on our ability to market ourselves to all travellers – not just those within our dominant markets of Bangkok, Phuket and Kuala Lumpur, but from everywhere in the world – and using SiteMinder’s Channel Manager, we are now in a stronger position than ever to achieve this,” says Tejinder Sidhu, VP Sales & Marketing of Compass Hospitality.
“In addition to the company’s excellent local support, SiteMinder’s Channel Manager provides versatility and strong integration capabilities to our existing channels – including Ctrip and TripConnect instant booking – and all these factors influenced our decision to switch from our previous provider. The platform also offers powerful features that are designed specifically for hotel group businesses, notably the enterprise dashboard, which makes it easy for us to manage all our properties through one central interface.”
The Tourism Authority of Thailand has set a target of 28 million international visitors to Thailand in 2015, with China, the UK, the US, Germany, India and Malaysia featuring among the country’s top 10 source markets for January.(1) Meanwhile, over the next 10 years, Kuala Lumpur is aiming to double its tourist arrivals to 16 million with both the spend and average length of stay per visitor expected to increase significantly.(2)
Kevin Tatem, Director of Sales – Asia at SiteMinder, says local hotel owners and marketers such as Compass Hospitality, who now have access to global travellers, are poised to benefit most from these plans.
“SiteMinder offers a platform for hotels such as Compass Hospitality’s to attract, reach and convert guests from all corners of the globe. In doing so, they can get booked faster online – to increase revenue at a low cost – while taking advantage of powerful data that provides full visibility to their online performance and the capability to forecast ahead.”
(1) Asian visitors lead Thai tourism surge in Jan. 2015, Thailand Business News, 19 March 2015
(2) Can Kuala Lumpur crack it as Asia’s No 1 city destination?, Travel Weekly Asia, 19 January 2015
