Industry feedback at world’s largest hospitality and travel technology event confirms automating small groups and meetings is top priority for hotels
Austin, TX, June 18, 2015- With several companies unveiling new technology at this year’s HITEC, Groupize’s latest innovation, Groupize Meetings, distinguished itself as one of the top contenders. Groupize Solutions, the leader in group automation for sleeping rooms, has now extended their award winning technology to include online merchandising of meeting space and meeting packages direct from the hotel website.
Small meetings represent a profitable opportunity for hotels, and the time to embrace technology to automate the booking experience for meeting planners and hotel sales staff is now. With Groupize Meetings, planners have tools to self-service online, and hotels are able to capture more small meetings revenue with minimal time investment by the sales team. Along with real-time rates and inventory, hotels can offer virtual tours of rooms and facilities with photos and layouts, and integrate with the hotel’s sales and catering system. Online small meetings booked directly on the hotel website also alleviate RFP fatigue and reduce third-party dependencies with high commission costs.
“We are thrilled at the response we’ve received to our entire solution at HITEC,” said Charles de Gaspe Beaubien, the company’s President and CEO. “Overwhelmingly we’ve heard that hotels are ready to automate small groups and meetings on their website. The industry realizes that the process for booking small meetings is as dismal and costly for group sales. By giving planners the ability to shop, book and manage sleeping rooms, meetings space and S&C in real-time on the hotel website, hotels can reap more revenue, increased staff productivity, and better service.”
Charles was a featured HITEC Tech Talks presenter at the HFTP hosted event in Austin this week. His session, titled “How Millennials, Mobile and New Technologies will Transform the Future of Small Meetings for Hotels,” was very well received and included actionable tips, trends, strategies and insights on the topic.
After the presentation, and at their booth, Groupize gave out free printed copies of their latest eBook “Small Meetings: Big Business – What Hotels Need to Know to Win More Small Meetings Online” which focuses on how organizations can embrace technology to grow small meetings business with less effort. Featuring an excerpt from industry consultant Shimon Avish, the publication is a valuable tool to help hotel executives, sales staff and marketing departments of large chains as well as independents discover the benefits of small meeting automation. It also shares tactics on merchandising meeting rooms online to enhance the user experience and drive conversions.
To schedule a demo or request more information about Groupize Meetings, please visit groupizesolutions.com. To download a free copy of this newly released eBook, click here or visit http://unbouncepages.com/small-meetings-ebook/.
