New York, NY (July 17, 2015) – HeBS Digital announces the launch of the new Red Lion Hotels’ Hello Rewards loyalty program web application, designed to offer a personalized and inspiring experience for Red Lion ‘Hello Rewards’ members. The web application features responsive/adaptive design for the three screens, access to members-only unpublished rates, and past and future stay information counting down to a free night, all beautifully designed and dynamically controlled through HeBS Digital’s smartCMS.
This project closely follows the brand’s launch of the new multi-property, destination Red Lion Hotels website. Together, the brand website and loyalty program web application deliver an insider experience for hotel guests, engage users like never before and improve overall merchandising, guest recognition and loyalty.
Additional features of the Hello Rewards loyalty program website include:
• Real-time guest profile access via API integration with Serenata CRM
• Profile Completion Percentage
• Member Status Dashboard and Profile Management
• Member-Only Promotions Module
• Fully Integrated Analytics: for tracking of engagement with the portal website and effectiveness of associated campaigns
• New Member Sign Up Analytics: enabled for tracking sources of new member registrations, allowing for automated campaigns to reach these groups with future marketing efforts
• Pre-Login Content: about the program for potential members
• Enhanced security and login management
• Prompt for Trip Advisor Reviews: members have the opportunity to share feedback and post a review, verified through past reservations
“We appreciate our members from the very first time they enroll in Hello Rewards and we want to knowingly recognize them during every encounter they have with us,” said Bill Linehan, Chief Marketing Officer at RLHC. “The new Hello Rewards website supports this strategy, and it provides our members an engaging customer experience. It is our mission to ensure each stay is meaningful for our guests, and each member receives perks during every stay.”
“Building one-to-one relationships with hotel guests and rewarding guests with personalized incentives is a mutual passion of Red Lion Hotels and HeBS Digital,” said Max Starkov, President & CEO of HeBS Digital. “Hotel brands like RLHC know far more about their guests than any OTA and should be the most effective promoters of their properties. With their strong merchandizing and personalization strategy now in place, Red Lion Hotels has already started drastically increasing conversion rates, building loyalty and maximizing website revenues from the direct online channel.”
Say Hello to Rewards and sign up for Red Lion Hotels’ loyalty program by visiting https://www.redlion.com/hello-rewards.
