- NH Hotel Group finalized the integration of Hoteles Royal, a Colombian hotel chain, and is already operating its establishments under the brands NH Collection and NH Hotels
- Colombia is now the country with the largest presence of the Company in the continent, and the fifth in the world, with hotels in Bogota, Medellin, Cali, Barranquilla and Cartagena
- Additionally, the operation has strengthened the Group’s presence in Chile and it has now entered the market of Ecuador
- NH is pursuing its globalization and it is reinforcing its position in Latin America, where it operates 57 establishments and over 10,000 rooms
BOGOTÁ, COLOMBIA – Sept. 21, 2015. NH Hotel Group, global operator with over 400 hotels and 60,000 rooms in 29 countries in Europe, America and Africa, is celebrating its arrival in Colombia by launching 15 hotels in the country’s main cities.
For NH Hotel Group, Colombia is the result of the acquisition of Hoteles Royal earlier this year, and its 20 hotels in Colombia, Chile and Ecuador. This acquisition was followed by an integration in systems, services and brand image, with the objective of delivering the best service and locations, knowledge and local culture, international experience, latest technology and extraordinary gastronomy under NH Royal’s concept.
Consequently, Colombia is now a strategic country for the development of NH Hotel Group in Latin America, where the global company is already operating 57 hotels and more than 10,000 rooms in 10 countries.
The result of operation in Colombia is a portfolio made up of 15 hotels with 1,700 rooms, eight of which have been transformed into the upper upscale brand NH Collection and seven into NH Hotels brand, all of them combining Colombian hospitality with excellence in management, top service and comfort standards as well as a continuous effort in innovation for both business and leisure travelers. These services are complemented with high-end gastronomical offerings led by renowned international chefs.
Additionally, NH Hotel Group has integrated Grupo Royal’s international hotels located in Chile – four establishments located in Santiago de Chile, Antofagasta, Iquique and Concon (two of which will remain under the NH Collection brand and two others under NH Hotels), as well as a hotel in Quito, Ecuador, under the NH Collection brand.
The launch took place at the NH Collection Royal Teleport, and present were Juan Manuel Santos Calderon, President of Colombia; Taleb Rifai, General Secretary of the UNWTO; and Cecilia Álvarez-Correa, Minister of Commerce, Industry and Tourism; among other authorities, Colombian society, business executives and national and international tourism sector representatives, which also attended the event. The renowned two Michelin star chef, Paco Roncero (La Terraza del Casino), designed and served an exceptional gastronomic menu for the event.
“Colombia is a destination that is becoming more and more attractive, and it is our intention to continue growing in this country, to be an active part of its society’s development providing our knowledge and experience to boost its touristic development and evolution,” said Federico J. González Tejera, CEO of NH Hotel Group. “It represents a strategic market that will strengthen our presence in the region. We feel excited to offer our products and services, providing a memorable experience which fits into the costumers’ living, working and interacting.”
In conjunction with the Company’s opening event in Colombia, Rafael Roldán, President of FECECA (Federation of Official Spanish Chambers of Commerce in America), which encourages the development of economic, commercial, cultural and scientific relations between Spain and Latin America, awarded a special recognition to NH Hotel Group for pursuing its development in Latin America. This award acknowledges the Company’s internationalization process and its commitment to excellence in service throughout the world.
NH has one of the most extensive and attractive hotel portfolios in Latin America, for both business and leisure travelers and the meetings and events industry, setting the brand as a reference in some of the region’s most relevant destinations. Currently, the Group’s presence in the Americas is composed of Argentina, Chile, Colombia, Cuba, Ecuador, USA, Haiti, Mexico, Dominican Republic, Uruguay and Venezuela.
Furthermore, in Europe, NH Hotel Group is one of the continent’s largest hotel chains, operating 325 hotels in 17 countries. Spain, Italy, Germany and the Netherlands are just a few of the European countries in which the Group is also a reference for the sector, occupying in all of them, leading positions in the urban segment.
NH Collection and NH Hotels Offerings in Colombia
NH Hotel Group has 15 establishments in Bogota, Medellin, Cartagena, Cali and Barranquilla, all of which operate under two of the Group’s main brands: NH Collection and NH Hotels.
NH Collection are upscale establishments designed for urban travelers, traveling for business or pleasure, and the meetings and events segment, seeking personal attention and extraordinary service in authentic and distinguished buildings. NH Collection’s philosophy is to go beyond the consumers’ expectations in order to deliver extraordinary experiences. At a global level, this brand has 45 hotels, and the Company is planning to increase this number in its current markets by the end of the year.
NH Hotels are urban three to four star hotels for business or leisure travelers alike to enjoy top locations with the best value for money, connecting them with the center of the city and its main neighborhoods, making travel easy and simple. These hotels pay close attention to detail and client services. Rooms are comfortable and functional, with services and facilities that adapt to the guests’ needs.
“After this first integration phase in Colombia, we will gradually implement our full worldwide offer, incorporating last-generation technological solutions and a top gastronomical proposal, among others. Combined, they create a unique experience for the customers, which we want to bring to this incredible destination,” said Gilles Gonzalez, Managing Director of NH Hotel Group BU America.
NH Hotel Group’s commitment to growth and leadership in the region, as well as in the rest of the world, are do to the Company’s vision, which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or leisure, they will always ask themselves: “is there an NH hotel at my destination?”
