MIAMI BEACH, Fla., October 1, 2015 – Carillon Miami Beach appoints international hospitality executive, Michael Choiniere, as its new Director of Sales and Marketing. Choiniere's 30-year tenure in the domestic and global hotel landscapes made him a natural choice for completing the hotel's dynamic roster of top-level executives.
"Successfully leading the sales initiatives at upscale resorts throughout South Florida and the Caribbean, Michael's knowledge and passion for the hospitality industry will support the growth of our resort," said Lester Scott, Managing Director of Carillon Miami Beach. "As a destination that caters to all elements of the luxury lifestyle, Michael's creativity and dynamic energy will thrive here, and we are thrilled to welcome him to our team."
Choiniere joined Carillon Miami Beach most recently from the Shelborne Wyndham Grand in South Beach, where he held the role of Director of Sales and Marketing and successfully rebranded the iconic art deco hotel. Previously, Choiniere has held senior hospitality sales and marketing positions across the U.S. and off-shore, including Florida, Michigan, Arizona, The Bahamas and Bermuda.
Stretching beyond his managerial expertise, Choiniere has also earned numerous industry certifications, including the Certificate of Strategic Marketing from Cornell University, Certificate of Specialization, Sales and Marketing Management from the Educational Institute, American Hotel and Motel association, and HSMAI's Certified Hotel Sales Professional.
