In his new role, Burton will oversee sales and revenue strategies for the full service and lifestyle hotels
MERRILLVILLE, Ind., March 15, 2016 — Bringing nearly 25 years of hospitality experience, Brian Burton joined White Lodging last month as the Vice President of Revenue Strategy and Optimization for the full service and lifestyle division, responsible for its sales and revenue strategies.
"It's exciting to join such a well-respected and growing organization," Burton said. "White Lodging has always been the pinnacle in which all other management companies aspire to become."
Prior to joining the company, Burton held various sales positions at the New York Marriott Financial Center & World Trade Center, Lincolnshire Marriott Resort, and the Renaissance Chicago North Shore. Most recently, he served as Vice President of Revenue Generation for Marcus Hotels & Resorts. In his previous role, Burton was credited with creating revenue strategies that resulted in four consecutive record-breaking years of growth. He executed the launch of event manager and sales training and developed Marcus' 24-hour Reservations and Customer Care Center.
"Burton is a focused and ambitious leader who excels at driving key business initiatives," said Chris Anderson, Senior Vice President and Chief Revenue Officer. "I'm confident we'll benefit from his analytical and strategic thinking skills."
Burton graduated with a bachelor's degree in communications from Hofstra University in Hempstead, NY. He is a Certified Hospitality Sales Executive, a Certified Revenue Management Executive and a member of the HSMAI Sales Advisory Board.
