Fornova’s Tools Already Helping More Than 15,000 Branded Hotels Compete Online
LONDON and NEW YORK, March 22, 2016 – Fornova, an Israeli start up that has developed patented visual web analysis technology for scanning, extracting and aggregating information from websites, is bringing its tools to the hotel industry – to allow hotels to compete effectively online, drive consumers directly to hotel websites and increase conversion rates.
The company’s rate integrity and ranking tools allow hotels to collect and aggregate all the available information from the market, better understanding how hotels compete on various online channels; its marketing campaign management tools translate this data into actionable feeds to direct marketing channels and optimize brand visibility online, help hotels efficiently drive traffic to their site, drive occupancy at hotels when they need it, and close more direct bookings.
The combined impact of Fornova’s solutions is to enable hotels to use their limited marketing budgets more efficiently and effectively, increasing marketing ROI and lowering the cost of customer acquisition in ways never achievable before.
“We are happy to bring our vast experience in retail to launch Fornova’s solutions in the hotel industry, where the large number of marketing channels, complex search patterns and lengthy booking funnel have been impacted not just customer revenues, but ultimately, customer loyalty,” said Dori Stein, Fornova’s CEO. “Now for the first time, hotels can leverage the data and technology utilized by the largest travel companies. The quality of the data is far superior to anything else available – providing a huge edge for hotels.”
Today, Fornova’s solutions are serving more than 15,000 hotels around the world, and are quickly being adopted by some of the hotel industry’s best known brands. The technology has its roots in the company’s proprietary Goldenfeeds solution, which helps drive conversion for dozens of the world’s top retail, fashion and mobile companies
For more information on Fornova’s solutions, visit www.fornova.com.
