Groups and meetings intelligence company introduces dynamic new product to help hotel enterprise-level management teams see the big picture of the group market.
Washington, DC (April 2016) – Knowland today announced the global release of Insight Enterprise Market Analytics, a business intelligence platform that gives hotel sales organizations, sales operations teams, revenue management professionals, and hotel owner/asset managers deeper analytic data on market, brand, and portfolio performance within the meetings and group ecosphere.
Market Analytics aggregates the meetings and events data Knowland collects daily through its extensive research activities. This data represents a wide, uniform sampling that provides insight into overall market dynamics and group buying behavior. It supports a more diagnostic level of groups and meetings benchmarking than has previously been available, illuminating market and competitive performance at the segment, industry, and account levels.
With Market Analytics, sales organizations can better identify market opportunities and competitive gaps, and put strategies in place accordingly. Global and national sales teams can deep dive into competitive performance by account to support more informed sales targeting, goal setting, and overall account management.
Market Analytics complements Knowland’s existing Insight lead search and generation platform to strengthen portfolio-wide strategies from the top down. For ten years, Insight has been crucial to on-property sales teams for identifying specific group opportunities that most closely align with their group revenue-maximization goals. Market Analytics can formulate a plan to guide how team efforts are focused and targeted within Insight.
“Knowland has collected an enormously powerful database of group and meeting data,” said Tim Hart, Knowland’s President and CEO. “We want to relieve above-property sales, support, and revenue teams of some of the heavy lifting that comes with maneuvering through the complex meeting ecosystem in which we now live. We want to provide our customers with new ways to efficiently identify group opportunities that best match their needs and revenue strategies.”
