YOUNTVILLE, CA. (April 12, 2016) – Bardessono Hotel & Spa, the luxurious, LEED Platinum Certified wine country retreat in the heart of Napa Valley, proudly welcomes Tamara DeMars as director of sales & marketing. With specific focus on the independent, luxury hotel segment and more than a decade of hospitality sales experience, DeMars will build upon the hotel’s already exceptional level of anticipatory service, guest relations and revenue growth.
“Tamara is an accomplished leader with a solid history of achievement in both leisure and group sales at luxury California resorts,” said Nanci Sherman, general manager of Bardessono. “Her relationship building skills coupled with her extensive knowledge of Napa Valley will be an outstanding asset to the continued success of Bardessono.”
Prior to joining Bardessono, DeMars has held an array of leadership positions at resorts throughout Calif. Most notably was her experience at San Ysidro Ranch in Santa Barbara, Calif. In her position as director of sales & marketing she was responsible for preparing annual marketing plans, budgets and sales strategies for the resort. In addition to personally increasing leisure room revenues, DeMars introduced successful campaigns gaining industry recognition for the resort including Andrew Harper’s “Hideaway of the Year,” Conde Nast Traveler’s Gold List and Travel & Leisure’s World’s Best.
As a graduate of Colorado State University with a Bachelor of Science in Marketing and a Master of Arts in Design and Merchandising, DeMars is a talented leader in the hospitality industry with ample skills in sales and marketing. Most recently she served as director of West Coast corporate sales at Silverado Resort and Spa in Napa Valley, Calif., where she was named Group Sales Leader of the Year for Dolce Hotels & Resorts.
“I’ve had the pleasure of working with some of the best hotels in California, yet Bardessono sets a new standard in luxury and I am thrilled to join the team,” said Tamara DeMars. “I look forward to working with such a great group of professionals that are dedicated to the growth and development of Bardessono.”
Nestled in the heart of Yountville, Bardessono prides itself on offering a mindful approach to living the good life. “Deep green” with luxury, a subtle aesthetic, privacy and graciousness, Bardessono models hospitality with enduring expressions of land and family that fostered and sustained the original Bardessono family farmstead. The hotel boasts Lucy Restaurant & Bar with its own on-site, CCOF (California Certified Organic Farming) culinary garden, and a full service spa as well as personalized spa treatment areas in each of its guest rooms.
To experience or learn more about Bardessono, call 707.204.6000 or visit www.bardessono.com or follow on Facebook, Pinterest, YouTube and Instagram.
