Peter Torbet Acentic Director, Product Innovation for Acentic, talks about how hotels can monetise their smart TVs.
Creating new sources of revenue in the hospitality industry is everybody’s goal and like most things in life, it is best done in partnership. Technology is at the heart of this new revolution which brings together your hotel, your guest, your hotel services, local facilities and international brand names.
Having robust hi-speed Wi-Fi is key to meeting the desires of guests who now seek the ability to connect all their devices so they can stay in touch with their world of work and leisure. At the centre of every guest room is the Smart TV. Gone are the days when you just watched the screen to catch up with the news or the latest soap. Now the Smart TV is the hub of guest communications and offers some attractive ways for the hotel and third parties to promote their services.
Promoting the hotel facilities
Your brand is important and you want every touch point with guests to reinforce it and its values. A bespoke GUI (Graphic User Interface) can be tailored to promote the hotel’s restaurants, bars and spa offers. There is no need to ask your guest to scrabble through out-of-date paper directories anymore. Now you can ‘broadcast’ your very latest offers and incentives through the in-room screen. You can even target individual rooms if you have groups staying.
Branded Campaigns
On a larger scale, international advertisers have recently become excited by the value of your in-house captive audience. Acentic Media offers fantastic opportunities for advertisers to communicate with guests in the guest room. The latest campaigns have seen global heavyweights including Emirates, Microsoft, PayPal and Valspar, benefiting from the highly targeted and measurable opportunities that Acentic Media presents.
Acentic Media in turn monetizes this advertising opportunity into an incremental stream of revenue for its hotel partners.
Acentic Media is available through all of Acentic’s In-Room Entertainment and High-Speed Internet platforms. Operating as a no cost, value added service to Acentic’s customers globally, the advertising platform can be tailored to fit the profile of each hotel guest and includes the ability to handle the hotel’s own messaging and campaigns. There’s the added comfort of the hotelier knowing that only hotel approved advertising will ever appear in their hotel.
What’s on locally
Local businesses are always keen to talk to your guests as they are an attractive source of additional business. But they can be a source of additional revenue to you too. Local attractions, bars, theatres and of course car showrooms, business advisors and local services can all promote themselves through your portal.
Conference Screens
Acentic is now able to offer its hotel clients its new Conference Manager Technology that extends the conferencing experience beyond the Conference Hall. This will enable a hotel to apply a fully customized conference themed welcome screen as well as a tailored on-screen directory. Multiple conference packages can be designed in advance and deployed centrally via the Acentic Cloud Services portal. If you are a conference organizer this ‘sticky’ tool is a must have and will enhance the participation of your delegates in the event. For the hotelier, it could very well be a deal maker to driving more conferencing business to your hotel.
At Acentic our goal is to help our hospitality clients harness technology to offer their guests the very best personalized experiences available. Creating new revenue streams is vital to all our clients and Acentic has the very latest technology and support systems to make this happen in your business now.
Acentic will be exhibiting at HITEC 2016 with Minibar Systems on 20 – 23 June 2016, Ernest N. Morial Convention Center, New Orleans.
The team will be showcasing the latest hospitality technology products which include: leading edge HSIA & networking solution Radiant 4, IRE solutions including the centralised branding and TV channel management solution Centron and industry leading Smart TV & Screen sharing solution, Panorama NG.
