Leading Mexico Hotel Group uses Milestone Internet Marketing, Inc.’s GalexiTM CMS Technology to Enhance their Digital Presence
(Santa Clara, CA: August 18, 2016)
The Solmar Story
Solmar Hotels & Resorts recently launched six new websites designed by Milestone www.solmar.com and has seen a significant increase in guest engagement, online room bookings, and leads for weddings and meetings. Solmar’s new websites, designed on Milestone’s GalexiTM CMS platform, showcase the hotel collection with visually striking designs, stunning images, and engaging content to connect with their audience of luxury vacation and business travelers.
“Solmar sites are a fusion of art, technology, content, and usability. The sites are designed for the best user experience and optimized search presence across all devices and essential touch points along guests’ digital journey. The visual aesthetics and content evoke emotion and tell the story of the Solmar experience, and are driving higher leads and revenue.” said, Mr. Ricardo Orozco, Vice President of Operations of Solmar Hotels and Resorts.
With its rich history deeply rooted in Los Cabos, Mexico since 1979, Solmar is a collection of 5 luxury hotels and resorts at the edge of the Baja Peninsula. Each beautiful property delivers amazing vacation experiences, from luxury suites and villas to private white sand beaches to seaside spas and local cuisine. The accommodations are beautifully designed, the views are spectacular, and the beaches are exclusive.
The Fusion of Art and Usability
The Solmar collection of websites showcases the resorts’ outstanding features, breathtaking destination, and authentic spirit of hospitality. The websites highlight the collection’s spas, dining, and venues, driving traffic to each property site for booking. The individual sites reflect the unique and luxury features of each resort, promoting the experience seamlessly across the collection. The look and feel and the content create an experience that is warm and inviting, so guests feel like part of the family and consider Solmar their Cabo home.
Holistic Digital Marketing
Milestone’s holistic digital strategy for Solmar included creating responsive desktop and mobile sites that are optimized for user experience and conversion. Each site is fully responsive for mobile and tablet, so that customers can connect, engage, book and share from any device and from anywhere. The sites have robust navigation, schemas, conversion elements and engaging content highlighting the unique selling points and destination – all reinforced with social signals and paid search. Integrated blog and event calendar modules were designed to engage new customers and share the Solmar story. Milestone continues to create blogs and social posts to keep the sites fresh, exciting and in the conversation, while promoting local events, attractions and what’s happening at the resort.
Driving Conversions for Groups and Outlets
The wedding and meeting pages use targeted calls to action to capture leads for potential guests who are interested in hosting their events at the resorts. The concierge page makes it easy for guests to purchase Solmar spa treatments, Cabo excursions, schedule and purchase transportation, add dining experiences, and add all-inclusive meal plans. Solmar has experienced a significant increase in group business leads since the site went live. Milestone is excited to be working with a client as prestigious as Solmar and assisting with their brand visibility and increasing online revenue.
