HeBS Digital has been nominated in the Most Effective Digital Media Buy category by The Drum Digital Trading Awards USA for their highly effective Dynamic Rate Marketing campaign with Lotte New York Palace.
New York, NY – August 22, 2016 – HeBS Digital is excited to announce that their Dynamic Rate Marketing (DRM) campaign with Lotte New York Palace has been nominated in the Most Effective Media Buy category by The Drum’s inaugural 2016 Digital Trading Awards USA. This nomination recognizes HeBS Digital, a leading hotel digital technology, full-service digital marketing and website optimization consulting firm, as a pioneer in the smart data marketing and ad-tech space.
Lotte New York Palace partnered with HeBS Digital on a DRM campaign with Sojern, a top travel ad network. The goals were to increase direct hotel bookings, drive website traffic, and effectively steal shares from the OTAs during Q4 2015 and Q1 2016. Targeting consumers with travel intent to New York City, this DRM campaign had an impressive 5,464% ROAS during its 3-month flight. Because the campaign targeted affluent travelers, the ADR for the campaign bookings were 25 percent higher than all bookings made on the hotel’s website.
The Drum, Europe’s largest media and marketing website, embraces industry projects and highlights companies that provide high-value services or technologies within the programmatic and ad-tech industry with their Digital Trading Awards (DTA) program. This year will mark the first DTA program that showcases the innovative work of agencies and companies within the USA, or with a USA-based client.
“We are proud to be nominated for this award and see it as a testament to our team’s ability to lead cutting-edge smart data marketing campaigns,” says Max Starkov, HeBS Digital’s President & CEO. “By targeting with intent-driven data, we reach highly qualified travelers who are known to be traveling to the hotel’s destination, so we can use display campaigns to show them real-time rates and availability for the dates they are traveling. The DRM campaign with Lotte New York Palace is a shining example of how a hotel can use this type of smart data marketing to boost direct bookings during a need period and reach a sought-after customer segment.”
The Drum will be announcing the winners of the Digital Trading Awards USA at their awards ceremony on September 21, 2016 in New York City’s Edison Ballroom.
